Recently, I watched an interview with Mr Beast on the “Colin & Samir” YT channel.
It was a pretty insightful interview and there were lots of business lessons for those who have the eyes to see, and the mind to perceive.
If you don’t know who Mr Beast is, he is pretty much the largest YouTuber on the planet at the moment. Just a simple Google search will get you up to speed with who he is.
Where was I again?
Yeah. The interview.
I learnt a ton from the conversation and I’ll be sharing a couple of them over the next few days.
The first of such lessons is:
* Your business thrives or dies at the hand of your packaging *
During the conversation, they discussed how important a great title and thumbnail are when it comes to getting views on YT.
But much more than that, they called it packaging.
Their point was if your title/thumbnail is boring, nobody will watch your video no matter how great it is.
It’s almost like your title/thumbnail is the upper ceiling on how great your video can be.
Your video cannot perform better than your title/thumbnail performs.
This principle directly correlates to the subject line of an email or the headline of a sales letter.
If you are doing things right, your subject line/headline is NOT as important as it used to be 20 years ago (something I should probably explain in another article), but it is still extremely important and people don’t put nearly enough thought into it.
Similar to the YT video analogy … your subject line is the upper ceiling of how well your email will perform.
Might seem simple (and it is), but the sheer amount of terrible subject lines I see every day is outstanding.
However, this transcends subject lines or headlines.
It includes:
* Book cover designs
* Book cover titles
* Podcast episode titles
* Product names
* Product packaging designs
* Blog titles
* Anything and everything that touches the marketplace m.
Books are always judged by their covers. Or better put … their packaging.
A terrible product that has interesting, exciting and fun packaging, will outsell a great product with bland, boring and chalk packaging.
That’s just how it is.
Low packaging appeal = Low conversions.
If you’d like to get my opinion on your packaging, marketing and business at large then book a consultation call with me.
My goal with this call is to help you get unstuck and show you ways to find leverage in your business and marketing.
Currently, it is going for free.99 but that might not last very long.
If you’re interested, this is where to go:
https://calendly.com/ikonmedia-net/free-2024-marketing-plan-strategy-session
Fola.
