If you’ve been following my emails, you know I love marketing.

And I am constantly reading, writing and talking about how businesses can grow. 

But sometimes, “marketing” just doesn’t won’t work no matter what you do. 

Here’s what I mean: 

My sister sells clothing and I buy from her from time to time. 

I like her apparel. 

And as I told her: 

No amount of marketing, copywriting or sales would make me buy a similar piece of clothing she sells from someone else. 

Why? 

Simply because I already have a relationship with her. 

It’s the same with any business. 

People buy because of relationships. 

Not because of marketing tricks or tips. 

Of course, those things help – but they should be used to strengthen the relationship you have with your audience. 

They are there to serve the audience. 

At the end of the day, the people with the strongest relationships with their audience will win. 

Whether or not they are good marketers. 

But the mistake most people make is they either focus solely on building relationships without making any sales … or they focus on sales without building any long-term relationships. 

Both are wrong in my book. 

There is a way to make sales while building a relationship at the same time,… 

So your business doesn’t die of lack of cash in the present, while still building a relationship with people for the future. 

If you’re interested in building a business this way, simply book a call with me and let’s chat. 

My goal with these calls is to do a deep dive into your business and help you uncover opportunities for growth.

If you want in: 

Free 2024 Strategy Session

Fola.