Okay, I know.
Everybody and their grandmother on the internet talks about giving value.
Usually, they say something like: “Give your best stuff away for free, so people will wonder how great your paid stuff is”
I know this advice is routinely handed out by every LinkedIn and marketing expert
But hear me out would ya?
Except you have the clout, money, status, affiliates and reach that the big guys do, their strategy won’t work for you.
That’s for one.
Secondly, think of it like this.
Imagine you run a restaurant, would you say:
“To prove how good I am, I am going to give out my best food for free so that people would back and ask for me”
Does it make any sense?
Absolutely-freaking-nottt !
At best, you should offer a taste.
- A small piece of steak
- A small chunk of cheese
Something that makes their taste buds go crazy.
Something that makes them WANT YOU MORE!
It’s the same way with your content.
You should not give away your best stuff.
You should instead give away enough that makes people interested in buying stuff.
Does that make sense?
Alright.
If you’d like to discover how to apply some more unpopular but highly effective marketing strategies to your health/wellness business, then book a free call with me.
Over the call, we would dissect your business, discuss your goals and craft a marketing plan to help you achieve them.
Interested?
https://ikonmedia.net/free-2024-strategy-session/
Fola.
