few weeks ago, I came across a blog post from a very large marketing agency.

When I say large, I mean L-A-R-G-E.

According to them they have generated over 10 beellion dullarz for their clients and have won many big awards and alladat.

That’s great, I guess.

But this particular blog post was about email marketing and my god was it full of garbage. I mean, stuff that is certainly guaranteed to tank your sales and responses.

There were so many garbage tips that I can’t list ‘em all, but here are a few:

#1 – They suggest you find ways to keep your email subscribers “on board” in order to prevent unsubscribes.

And examples of such ways (according to them) include asking for customer feedback, using a CRM, and improving branding techniques.

Oh boy, where do I start from…

Firstly, asking for customer feedback about your email does nothing. Unless your customers are email marketing experts, their feedback on your email marketing is irrelevant.

I am not exactly sure what they expect customers to say in the feedback exactly. That your email design is great?

Idk. I’m really confused.

Secondly, using a CRM will do absolutely nothing to help unsubscribes.

Fancy tools with bad strategy is like putting icing on a shit cake. It is still, in fact, shit.

Thirdly, “improving branding techniques”…

Really????

#2 – They advocate you make your emails readable across multiple devices

Which I agree with.

However, here is what they suggest you do in order to allow your emails be readable across multiple devices:

(1) Keep copy short and to the point

This is quite laughable because virtually NONE of my emails (or my clients’ emails) are short.

Length is irrelevant, quality is not.

(2) Using more visible CTAs

If this means using fancy buttons, then they have got their email strategy upside down.

Your goal should be to write emails so well, people are actively looking for the link to buy – not trying to trick them with design.

(3) Shortening the subject line length

This doesn’t make any sense because the quality of the subject line (how well written it is) is more important than the length. Again, check number 1 above.

(4) Adding preheader text

In my experience, the preheader text is one of the most overrated things in email. I never even change my own preheader text. It really doesn’t matter if you know what you are doing, and anyone who says otherwise is majoring in minors.

(5) Formatting links and anchor text correctly

Again, does this mean fancy buttons? See number 2 above.

(6) Performing A/B testing

The only thing that holds any water in this list. And I’d say only worry about it if you are getting at least 1,000 opens per email, or else you don’t have enough volume to run a significant test and you are pretty much wasting your time.

These are just a few of the ludicrous pieces of advice that came from a “marketing agency” that supposedly has beellions in revenue for their clients (there were so many other terrible suggestions in that blog post that I couldn’t even cover).

You really need to watch who you listen to these days.

The wrong advice is way more costly than no advice at all.

Speaking of advice, you can get some with my Email Marketing Audit.

This is a 1-hour call, where we dive into the weeds of your email marketing strategy, look through your campaigns, automations and metrics (sales, open rates, click-throughs, etc) … and then uncover ways to improve the response and sales you are making in your email marketing.

My goal with every call is to show you how to increase your income by an extra 5 figures per month (or 6 figures per year) just from email marketing.

It normally costs $250 for an hour of audit and consultation, however you can get it for just $125 right now (until Tuesday 10th, June by 11:59pm EST).

The best part?

If after having the call, you don’t think it was worth your time, you can get a 100% refund.

If you’re interested, snag a slot here: https://ikonmedia.net/audit/

When you get there, you have the option to join my email list.

If you join, you will receive my free book, which shows you how to multiply the revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola