Nowadays, everyone is constantly talking about equality and how important it is. 

And while I believe equality of opportunity is important, in business, I think equality is a load of crap. 

Especially when it comes to prospects. 

Here is what I mean: 

Business owners too often treat all prospects the same – like they are all equal, but that couldn’t be farther from the truth. 

If you were to survey your email list, you’ll find out that more often than not, only about 10 – 20% of people on your list are actual buyers.

Of course, this number can be a lot more, but on average that is the number. 

Which means that you can broadly categorize your leads into: 

• Buyers, and
• Non-buyers. 

This is why I think it is atrocious to generously give your time and attention to all prospects (whether via email or on a sales call) without doing some sort of “filtering”. 

This is not to say non-buyers are bad in any way. 

In fact they are often perfectly good people who may refer you to a lot of business along the line. 

And many times, they might even become buyers at some point in the future. 

What I am trying to say however, is that you can’t cater to non-buyers. 

You can’t bend over backwards, trying to please non-buyers, when you can simply take care of the buyers who are the backbones of your business.

And this is a mistake I see too many business owners making – trying to please a part of the market who will never buy from them regardless of what they do. 

Now that you know, you can do better. 

That being said, if you would like to convert some of the non-buyers into buyers … 

or even keep the buyers buying … 

Then check out my book: “Client Surge”.

It is 100% free and it shows you how to get more prospects to buy your offers (and as a result, improve their lives) without coming across as a desperate salesman or spammer. 

If you are interested: https://ikonmedia.net/

Fola.