My current “early morning read” is “Make Today Count” by John C. Maxwell.

I try to read for 20/30 mins every morning before I dive head straight into work. Having this structure helps my reading become more consistent.

Anyway, the book is nothing fancy. It’s all meat and potatoes, basic but important stuff that we all ignore. So re-reading it has helped me get back on track with all my habits and goals.

In the book, John Maxwell mentioned an artist called Irving Berlin who wrote a song titled “There’s no business like show business”

While I am probably too young to know that song, it got me thinking about email business.

And I genuinely think there’s no business like “email business”, for several reasons.

For instance:

* It’s one of the cheapest and fastest ways to get a direct, one-to-one communication line with your prospects.

* You need very little resources – no camera, lights, microphone, recording application, nothing. All you need is the ability to read and write. And I guess you have that. Right?

* Your thoughts are not policed and there is technically no way to get “cancelled” via email.

* Assuming you export your list regularly, you are 100% protected from getting banned. If you ever get banned, you can simply import your list into another platform and your business continues (Not the same with social media. I’ve had someone lose an IG account of 180k followers in an instant – and her business also vanished alongside. Nothing could be done.)

* With the advent of AI-slop generated text, the real human communication email marketing offers will only profit your business much more.

* It is FAR more profitable than most other forms of marketing if you know what you are doing.

* You can use it to “test the waters” with any promotion, before investing heavily into ads, commercials or whatever else you do.

* A good relationship with your list literally provides a moat that protects your business income from economic fluctuations, your own bad financial decisions, urgent expenses, etc.

I can go on and on, but I believe the list above already proves my point.

However, there are 2 caveats to this:

#1 – You must know how to write emails people enjoy reading and buying from

#2 – You must be adding new, high quality people to your list everyday.

If you do those 2, you are well on your way to having a bountiful email business.

Speaking of email, at IKON Media, we offer full-service email marketing services – from strategy and brainstorming, to actual writing, scheduling and managing your campaigns.

So whether you are just getting started with email or maybe you are quite advanced and would just like to hand it off to a competent team, we can help you.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola