One thing that bugs me a lot is when I read a book and the author uses 5 pages to mansplain what could have been said in a single page. 

One on the hand, it really gets on my nerves … but on the other hand, I totally understand. 

We live in a culture that judges the value of things based on volume. The more “stuff” a thing has, the more valuable it seems. 

So people judge books by how thick they are, courses by how long they are and tasks by how long it takes. 

Maybe in the food industry, that measure makes sense – bigger bag of chips, bigger price. 

But in the knowledge industry? That’s absolute madness.

We are punishing people for being efficient.

That’s why the freelance model, where you are paid per hour, is fundamentally broken. You are incentivised to spend LONGER on a task, just so you can earn more, instead of solving it faster and getting on with your day. 

This is one reason why it is foolish to charge per hour, per page, or per “anything” as a service provider. 

You charge based on how valuable your service is to your client, regardless of how long it takes you to accomplish it.

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Fola