Writer’s block is one of those excuses people give for not writing emails (and not doing it frequently.)
But the truth is, writer’s block doesn’t … really … exist.
“HoW DaRe YoU SaY SucH!!! I’vE bEeN wRiTiNg FoR 2,500 yEaRs AnD eVen I sTiLL gEt WrItErS bLoCk!!!”
Okay, calm down, Kingsley
You see, the idea that at a certain point in time, you are incapable of coming up with creative ideas is just a lie that everyone tells themselves (even I have fallen to this lie myself in the past).
There are several techniques I teach to help people write marketing emails regardless of writer’s block, creative block or insert-whatever-new-block-people-have-these-days … I don’t want to talk techniques today.
I want to go to the root cause.
In my experience, there are 2 reasons people develop writer’s block (I’m talking specifically about writers block when writing marketing copy)
#1 – They do NOT read.
The periods of my life when I don’t read are the periods where emails take me 50 minutes to write, instead of 5 minutes.
Consuming content in general (but reading especially) is what helps keep your mind filled with new ideas to write about.
Think of it like this:
Your mind is a pond.
What happens when water doesn’t flow in and out of a pond??
Absolute mayhem! Fishes die. Things decay. Algae blooms.
Everything goes downhill.
But what happens to a pond that constantly gets fresh flow of water in and out?
You have a beautiful ecosystem that supports all kinds of marine life.
THAT is your mind.
You’re stuck because you don’t take in enough information.
And I’m not talking about binge-watching 14-year-old kids dancing on TikTok. I mean good, useful information.
Reading biographies, learning a new skill in your field, and watching interviews of experts.
Do that enough and you’ll have more than enough ideas to write about.
#2 – You are NOT obsessed with your business.
Have you ever met someone with an obsession? Whether it is cars, history or fashion?
They WILL talk your ears off.
Why? Because that’s all they think about!
You have to be the same way. Your business should be an obsession. You should eat it, breathe it, and sleep it.
Your mind should always be percolating about your business. This obsession is what gives you ideas.
Obsession is really what separates the greats from the would-love-to-be-great.
And it’s also what separates those who consistently create content (whether email, socials, podcasts, etc), from those who don’t.
This brings me to IKON Media:
One reason why we are quite successful at writing and managing successful email campaigns is because we are not trying to write ONE email or THREE emails like many “email copywriters” try to do.
We are trying to write entire campaigns – 30+ emails in many cases.
In fact, for one client, we’ve written well over 150 individual, UNIQUE emails.
You can’t do that if you’re not obsessed with the client’s industry, product, market, etc.
And that’s what you get when you work with us.
Your industry becomes our industry, we immerse ourselves in the nooks and cranny of your product, service, offer, personality, and industry at large.
On the one hand, this takes a lot of effort, but it is what is required for success. On the other hand, it is why we are not exactly cheap.
But we are very much affordable. (i.e. We’d make you way more munny than you’ll ever pay us.)
If you’re looking to work with such an agency, then let’s have a chat:
For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/
When you get there, you have the option to join my email list.
If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.
If you’re interested, use the link above
Fola.
