When I newly started marketing, I could swear that copywriting was the solution to all life problems.

From world hunger to environmental pollution and even climate change.

If only I could get my copy to be better, all my problems would be solved.

Customers would have no choice but to buy … if my copy could be good enough.

That’s what I thought.

But the older I have gotten and the more I have experienced, it has become very clear that I was simply wrong.

Yes, copy is important.

But there are so many other things that contribute more to the sale than copy.

The most important thing I have found?

Your niche.

You can have the best offer, the best copy, the best website and the best customer service …

But if you are selling to a list of discount-hungry, unmotivated, time-wasters, you will make far fewer sales than someone with an “okay” copy who is selling to motivated buyers.

You really cannot make people want what they don’t already desire.

There has to be inherent desire before your copy can do any work.

Which is why, over the years, my focus has been on getting the highest quality leads possible.

Because without that, none of my other marketing matters.

And this is the same for your business — no matter what it is.

That said, if you would love to hand over your email marketing to someone else, and watch your sales increase, then I am taking in new clients currently.

But first, we have to have a chat.

During the call, we’ll discuss your goals, and how you’re currently making revenue in your business, and we’ll explore different options to help you improve your sales.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola.