I know how illogical this sounds, but it is counterproductive (and not to mention, detrimental to your conversions, sales, and profit) to let a designer (web designer, UI/UX designer, product designer or otherwise) “design” your website.

And this includes designers who say they have “copywriting” skills.

Now when I say design, I don’t mean the visual aspect of your website (at least not exclusively).

I meant the overall structure and flow of your website. The choice of platform … the different pages and how they interact … the length of each page … the elements included (or excluded) across the website, and so much more.

That is what I mean by “design”

Btw, this is NO diss to designers.

I have worked with designers in the past. I still work with designers everyday.

But when it comes to “designing” websites that aim to generate customers and sales for you, their work is secondary.

Your primary “designer” must be a marketer.

I.e. the person who decides the flow of the website, the structure of each page, the elements to include/remove from the site, must be someone whose job it is to make you munny.

This is why some of the highest grossing websites/brochures/landing pages/magazines look like absolute garbage. The pretty-heads of the internet would absolutely balk at it, but they make a ton of dough each month.;

Why?

They were not designed to be pretty (i.e. created by a typical designer), they were created first and foremost to make sales.

Here’s something else to think on this topic:

A few years back, I was listening to a podcast on marketing and the topic of “pretty design vs ugly design” came up for some reason.

The host then mentioned that whenever she tests her ugly, DIY, crappy Facebook Ad design against her designer’s professional, sleek and pretty design … her own designs performed better than the professional design.

That’s just something for you to think about.

Anyhoo, here’s what I’m trying to say in a nutshell.

Designers are great. I have no issues with the “design community” as a whole.

However, only after your marketer and copywriter have “designed” and written your websites and/or landing pages can it go to the designer to “tush it up”.

And even then, the marketer decides the direction the designer takes – not the other way around.

That is, of course, if your goal is more sales.

Enter IKON Media:

One of our biggest strengths is that we are primarily marketers not designers, programmers or web developers.

While we have designers and programmers on our team (and we love them dearly), we know their work is to support the marketing, not to dictate it.

In short, with every website, sales page, optin page, landing page, etc … we help you create the most effective version possible BEFORE design can now “glam it up” based on your brand identity.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola