One of the most common and (at the same time) dangerous ideas that we humans are prone to is something called the “bandwagon effect”.

I recently came across a question on Reddit about email marketing.

The question came from a guy who owns an e-commerce store in the health & wellness niche and has an email list of about 190k subscribers.

They were sending 2 newsletters a week (aside from random campaigns from time to time), and according to him, they set up several email campaigns triggered by customer behavior (abandoned cart, browsed product, etc.).

However, even though they average more than 50% open rates, their sales are next to nothing and they are really struggling to change it.

So he asks for advice on what to do next.

Guess what the most common advice in the comments?

“ReDuCe HoW oFtEn YoU sEnD eMaiLs”

I kid you not.

The sheer amount of terrible advice floating online is nothing short of marketing malpractice.

One person even advised him to change his sending frequency to one email every 2 weeks.

Very few people asked about the quality of the list or the type of emails he sends. Because a list of 190k GOOD subscribers receiving GOOD emails should generate nothing less than 6 figures every month.

But no.

All the airheads in the comments were nattering about how he sends too many emails and needs to reduce how often he emails each week.

And the worst part?

He actually responded saying he would try reducing his sending frequency and watch the results.

Oh boy. I really feel bad for him.

In any case, if he had come to me, here is what I would have told him:

* If he bought the list, I would tell him to delete all of them and focus solely on those that opted in to his list.

* If no one opted into his list, then he needs to start building his list from scratch.

* Moving forward, everyone on his list must opt in voluntarily (and preferably double opt in) — no more buying and/or renting lists.

* Start sending emails every day.

* However, the emails you send have to be personality-driven and market-focused… rather than heavily designed, boring emails that e-commerce brands are used to.

* Ensure you are selling the products that your list wants (a good way to know is to look at what they are already buying).

There are a bunch of other things we can look at, but simply fixing these would get him on the right track.

That said, if you’d love to get really great results with your email marketing and avoid wasting money and time implementing foolish advice like Mr “190k Subscribers” above, then check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola.