Before anyone smashes my face with a pan, hear me out. 

Marketing gets a bad rap many times because of the barrage of misleading and over-exaggerated claims that have been put out over the years. 

So let me come out and say that I believe it is stupid to mislead people with your marketing. 

You can trick them once but they’ll NEVER trust you again.

And businesses are on trust and repeat purchases.

That said, should you then tell the truth in your marketing? 

Well, kinda.

Here’s the thing: 

The truth alone cannot carry the sale. 

Yes, you need to tell the truth, but many times, that is not sufficient enough to make the sale. 

So what do you do? 

Well, take a lesson from marketing legend, David Ogilvy: 

“Tell the truth in your marketing but make the truth interesting.”

You can tell the raw truth from now till eternity but if your prospects don’t find it interesting and exciting … 

If it doesn’t play into their already existing desires, then they won’t buy. 

It is your job to make the truth interesting. 

Make your customers see the segziness of the truth. 

And use that to lead them to the sale.

But if there is no way to tell the truth and still make a sale, then you need to improve your product until that is possible. 

At the end of the day, the honest company wins. 

Both with the feds.

And with the customers.

And even better, you’ll sleep at night knowing your products are changing lives and you sold it in the most ethical manner possible.

To learn more marketing strategies that can be directly implemented in your business to make more green stuff this year, book a free call with me. 

Over the call, we’ll discuss your current approach to marketing your business and we’ll see where we can get more leverage in your business. 

Secure your slot here: 

Free 2024 Strategy Session

Fola.