A few days ago, I was on a live call teaching my email marketing framework when an attendee asked:

“Do you have to sell in every email?”

If you’ve ever had a similar question, then today is your lucky day, ’cause you’re about to get answers.

Firstly, you don’t “have” to do anything.

You are a fully functioning adult with free will — you can do anything you want. Absolutely nothing is out of bounds.

However …

If you want to make maximum sales and build a stronger relationship with your list, here is what you have to understand:

You teach people how to treat you.

Let’s use a real life example:

If you are constantly disrespected by someone and you never speak up or confront them, they will continue to step over your boundaries and spit on your face (i.e. you have taught them to NOT respect you).

It’s the same with email.

If you are constantly giving free advice, products and knowledge (like a charity and not a business), but never selling … people are going to treat you as such (while buying from your competition).

So there is one thing you must be clear on:

To make maximum sales, you MUST sell.

But do you have to sell in EVERY EMAIL?

Well, that’s another discussion.

I think of it as giving “opportunities to buy”.

If I send 300 email emails in a year and I only ask people to buy in 100 emails, I gave them a 33% opportunity to buy.

But if I ask people to buy in all 300 emails, I gave them a 100% opportunity to buy.

Does that mean they will buy in all emails?

No. But at least they have the option to.

And that’s what matters.

With this framework, you can decide how many “opportunities to buy” you want to give your list.

That said, I have realized that most people ask this question from a place of fear.

They don’t want to be seen as a marketing predator who is just looking to squeeze every last penny from their subscribers. And while that is a good thing, if you are worried about it, you are probably not writing your emails well.

If your email marketing system is solid, you can be building trust, relationships and (sometimes) friendships with your list … while still selling in every email.

You just have to know how to write good emails.

Thankfully, that is what I do day-in, day-out for clients at IKON Media.

I and my team handle the writing, scheduling and managing of your emails while you focus on the finer things in life.

If that interests you, then let’s have a chat.

Over the call we’d discuss your goals, current strategy and whether or not we are a good fit for each other.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola