A common question I come across is some variation of this:
“I am looking to create/update my business website. Should I do it myself or hire a professional?”
The short answer?
If you have to ask the question, you are not ready to hire. Do it yourself.
The long answer?
It depends on a lot of factors — what the website accomplishes, how tech-savvy you are, how much time you have to dedicate to it, whether you are just starting your business or you’re already established, how much revenue your business is producing, etc.
As a rule of thumb, if you are just starting out and don’t really have the resources to hire a professional, you’re probably better off creating it yourself.
But if you have an existing business and you are looking to create a website, landing page, sales page, etc., that both helps you generate more leads, sales, and customers while also representing your brand properly, then hiring a professional might make sense for you.
It is kind of like hiring someone to cook your meals.
You can obviously do it yourself, but the chef probably has more experience, can cook better meals, will free up your time to do other more productive tasks, will make your life infinitely easier … but will cost you some moolah.
That’s just how it goes.
There is no right or wrong answer, it just depends on what stage of business you are in.
If you think your business is deserving of a professionally designed website by a marketing-first (and not design-first) company, then let’s have a chat.
Over the call, we’ll discuss your business, your goals, and how your website can move you closer to the goal.
If the call goes well, we’ll then discuss cost implications, timelines, deliverables, etc.
For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/
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Fola
