A few years ago, I read a true story about a manager who was hiring for 2 open positions in his company.
He had conducted several interviews and already had 3 promising candidates.
Then came the 6th interviewee.
He looked rather old and had a thin scar running from his hairline, down his eyelid and onto his cheek.
“So why should we hire you, Mr. Thompson?”, the manager asks.
Thompson smiles.
“I’m 53 years old. I’m not pretty. I’ve been unemployed for almost five months – ever since my last company went belly up.
I’ve got no experience in your industry.
If you take a look at my application, you’ll see that there’s a checkmark next to the ‘yes’ on that question about whether or not I’ve ever been convicted of a felony.
I’ve applied for a number of other jobs and no one else will hire me.”
The applicant then goes to narrate why despite all his “flaws”, he is the best candidate for the job:
“If you hire me, I can’t afford not to succeed!
I don’t have the option of being able to move on to greener pastures when the job gets too grueling. I don’t even have brown pastures…
I’m 100 percent committed. As locked into this position as I was locked into that jail cell 35 years ago …”
And on and on, he went.
The result?
Mr Thompson went from being virtually unemployable, to getting a job offer from the manager.
On the surface, that might not make any sense, but he perfectly demonstrated an extremely powerful marketing technique called:
“Making the skeleton dance”
The core idea comes from a George Bernard Shaw’s quote:
“If you cannot get rid of the family skeleton, you might as well make it dance.”
Every business has “flaws” … objections prospects bring up … skeletons in their closets:
* “You are too expensive”
* “You don’t have XYZ ingredient”
* “Your service takes too long.”
You can either choose to hide these skeletons and hope your prospects don’t find out … or … you can make them dance (i.e. spin them into solid reasons prospects should do business with you).
Enter Email FastTrack!:
Email #23 is called “Making the skeleton dance” and the whole email is designed to take your prospects’ objections and turn them into reasons to buy your product/service.
Just like Mr Thompson above, you don’t have to hide your “flaws”, instead turn them into reasons for your prospects to buy.
If you’re interested, you can currently pre-order Email FastTrack! at $97 instead of $220 when it fully launches.
But you have to be fast as the pre-order discount ends tomorrow, Wednesday, May 7th, 2025 by 11:59 pm EST.
Here: http://ikonmedia.net/fasttrack
Please note: If you pre-order Email FastTrack! you won’t receive it until May 12th, 2025. If you are not comfortable waiting till May 12th to receive it, please do NOT pre-order. Simply wait till it fully launches and you can get it at the full price then.
Fola.
PS: Here’s a few things you’d discover in Email FastTrack!:
* A simple framework to help your emails get (and hold) attention in the world of TikTok brain and social media addiction.
* What to do if a joyless troll tries spew hate, lies and attacks at your business
* A simple email structure that positions your product/service as superior than the competition without coming across as pompous or boastful.
* How to tap into our human-curiosity to get maximum opens, clicks and sales for your business.
* How to spin dumb and outrightly stupid mistakes you have made into profitable and valuable emails without sounding like a depressed downer.
* A simple trick that allows you to say “bitter truths” without offending your prospects
* How to tap into the conversation going on in your prospect’s mind, making them more likely to open, read and buy from your email.
* A simple rule you must abide by if you ever try to use humor or sarcasm in your emails – else you risk messing up the sale.
* A 3-line tip that can help you write an email in 5-minutes instead of 50 minutes.
If you’d like to pre-order Email FastTrack! then you can get it now for $97 instead of $220 (when it fully launches).
Here:
