rom quite an early age, I had a music tutor, so I learnt to play several instruments while I was young.
And while I didn’t eventually become a professional musician or anything, that experience made me aware of a phenomenon that transcends music – and surprisingly (or not) it is even very important in marketing.
What phenomenon is this?
Feelings.
As you probably know, music is more than just the words.
It is feeling … emotion … passion.
The difference between a singer who has no impact on people (with everybody bored out of their minds, scrolling their phone and wondering where their next domine hit would come from) and a singer who has people bawling their eyes out and cheering them on is …
Passion.
And this is true for any form of communication.
More than the words, there is a real emotion that needs to be transmitted. A passion that cannot be faked, an intensity that cannot be taught.
This kind of passion is common in the greatest communicators and marketers that have ever lived. And just like no magic lyric or harmony can help a passionless singer, no amount of copywriting “technique” can help you if there is no passion in your writing.
Passion is the secret sauce.
Here’s why I bring this up:
Sometimes the difference between copy that is wildly successful and launches new businesses from scratch and another which falls flat on its face, is passion. The intensity with which the words are written, how well it moves someone to an emotion, is all that matters especially in an incomplete medium like writing.
But this is not something you can fake.
It should stem from genuine care, responsibility and concern for your customers. It has to be true. It has to be real. It has to come from within.
That being said,
One thing every good copy needs is a web interface to put it to “house” it. Especially if you’re building a marketing funnel where any error or downtime can cost you REAL dollars-in-the-bank, you need to ensure you work with a reputable company.
While I’m very biased (of course, I own the company), I believe IKON Media has some of the best people to help you with your web interface design development (whether for landing pages, optin pages, or full fledged websites and ecommerce sites).
Even more, because we are primarily a marketing company, all our decisions are made with a marketing agenda in mind.
We ensure that every site is built to get you leads and customers (both in the short and long term).
For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/
When you get there, you have the option to join my email list.
If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.
For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/
When you get there, you have the option to join my email list.
If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.
If you’re interested, use the link above.
Fola
