Blog Post
January 26, 2024

Nobody cares that you’re an expert, Susan

If you look around today …

Everyone has:

-> A book

-> Spoken on stage

-> Credentials of an expert

But fortunately or unfortunately …

Experts don’t necessarily win in business.

And this is good news if you are not an “expert”

Firstly, your customers don’t need you to be an expert.

They just need you to be able to solve a problem

Secondly, they want you to LEAD them.

They need someone to show them the ropes and help them achieve a result.

And that is who they will buy from.

That’s why we have so many legit experts who have spent several years in school to refine their knowledge …

Yet they are still broke

Meanwhile, we have young kids on the internet who can barely dress themselves making good amounts of money.

Again, not saying to not be an expert.

It is better to be one, than not be one.

But I’m saying, experts don’t always win.

Leaders do.

If you’d like to lead in your marketing, then book in a free call with me.

Over the call, we would dissect your business, look for opportunities for growth in your industry and create a plan to help you capitalize on those opportunities.

Interested?

https://ikonmedia.net/free-2024-strategy-session/

Fola.

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