I have a confession

Lately, I have been a little too invested in a particular activity.

It has always been interesting to me …

But right now, it is becoming an obsession.

And people might even say it is a disturbing obsession.

What am I talking shout?

Well, I’ve been obsessed with watching professional fights.

Not the WWE where everything is staged

But the UFC where truly disturbing, painful and sometimes graphic fights happen.

For example:

• People get knocked out
• Fighters get their bones broken
• Fighters pass out while fighting.

It is not always like this, but sometimes it can get pretty graphic.

So I thought to myself:

“Why do I enjoy watching these fights even when there is a risk of some severe pain”

And here are my answers:

• Conflict: I love conflict. You love conflict. Everyone loves conflict. We might not love to be IN conflict, but we enjoy conflict. It is inherently interesting.

• Trash talk: Many times before a match, there is a lot of “trash talk” (i.e. entertainment) and hype building up to the match.

• The actual fight: The actual fight is interesting. There is always an anticipation built up. There is a tension waiting to be released and the tension increases with every punch or kick in the match.

All of these are reasons that have contributed to my weird obsession.

And they can also help you make far more sales than you otherwise would.

Simply apply the principles of conflict, entertainment and “trash talk” in your marketing (especially email marketing) and you’ll get more attention, views and sales than your boring, corporate and professional competitors.

That’s enough for now.

If you would love to improve your marketing (whether by “graphic” strategies or pretty mild ones), then book a free strategy session with me.

Over the call, we would dissect your business, discuss your goals and craft a marketing plan to help you achieve them.

Interested?

https://ikonmedia.net/free-2024-strategy-session/

Fola.