A few days ago, I discovered a “secret”. 

A copywriting secret that can multiply the effectiveness of your writing almost instantaneously. 

The best part? 

It was straight out of the Holy Bible. 

And your belief (or lack of belief) in God doesn’t matter.

You can still use this secret to make your business more profitable in 2024.

So listen up and listen good:

There is a passage in Hebrews that says: 

“Faith is the evidence of things not seen” (paraphrased) 

And IMO, that is what good copywriting should be. 

Good copywriting is the proof of what your prospects have not yet experienced.

It should make them see the result that has not yet occurred but believe that it is possible.

And it is possible for them.

In fact, I could re-write that passage as: 

“Copywriting is the evidence of results not seen” 

Because that’s what we try to do whenever we write. 

We try to make people see, believe and imagine the results that have not yet happened … 

Every other thing (from the headline to the PS) serves this purpose. 

And if you have this simple “copywriting secret” in your mind, you’ll write better copy – whether in emails, on Linkedin or on a landing page. 

For more “God-inspired” copywriting and marketing lessons, book a free strategy session with me. 

Over the call, we would dissect your business, discuss your goals and craft a marketing plan to help you achieve them. 

Interested?

https://calendly.com/ikonmedia-net/free-2024-marketing-plan-strategy-session

Fola.