The bad side of running 2 businesses that are in the “zero to one” stage (like I am doing), is that you have split focus.

Tbh, it’s not very wise and I won’t advise you to do it.

It’s better to concentrate all your attention on one business, scale it up, have it run without you … then go into another business.

But like most homo sapiens, I don’t always do what’s best for me, so I run 2 businesses at once.

However, it’s not all bad.

The good side is that you can always transfer lessons from one business to the other.

Which brings me to the topic of today’s email-discussion:

Dramatic Demonstration.

The great direct-response marketer and author of Scientific Advertising, Claude Hopkins said that one dramatic demonstration is more powerful than any “copy” you can write.

And that is extremely true.

For example, in my engineering education business, the best results we’ve gotten in terms of lead generation and ticket sales for our event, has come from physical exhibitions and dramatic demonstrations.

Because we deal with building robots & machines, exhibitions (i.e. dramatic demonstrations) are a no-brainer. And whenever we go for exhibitions, the sales & leads we get completely blows our social media result out of the water.

IKON Media is a little different.

We can still do demonstrations (and I do everyday with email), but it doesn’t exactly lend itself to the same type of demonstration as some other businesses.

This brings me to you:

What kind of dramatic demonstration can you use to drum up some attention, interest and sales for your business?

A little ingenuity is all you need and you can drum up sales at will for your business.

Here are a few ideas to get your mind kicking:

* Youtuber, Anatoly, does it with his fitness gimmicks. He goes into gyms, pretends to be a clueless cleaner with no weight lifting experience.

He meets guys far more muscular, bigger & heavier than him (many times these guys are literally double his size) and he casually lifts the weights they are struggling to lift.

He does it so effortlessly and non-challantly, that everyone is bemused.

This drastic demonstration of raw strength & power is what fuels the sales of his fitness programme.

* Davie Forgaty, also does this quite well on Youtube. He goes to struggling businesses and “transforms” them in a few weeks.

So with his help, a business that is struggling and losing money can turn a profit in a few weeks.

This dramatic demonstration then fuels the sales of his e-commerce mentorship programme.

All these are examples of dramatic demonstrations.

And with a little creativity & thinking (yes, you actually have to sit down, think long and hard, then come up with something … hey-hai can’t do this for you), you can come up with your own unique method of dramatic demonstration that fuels the growth of your business.

Speaking of growth, email is the easiest, least stressful and most profitable way to consistently grow your business.

Of course, I’m biased about it, but that makes it no less true.

It’s the only medium where you can sit down, bang out a few words in 15 minutes and make thousands of dullars in sales.

If you’re tired of slaving away on socials with little to show for it, then we can help you set up a profitable email marketing channel for your business.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola