I recently saw a meme that gave me quite a smile.
It was a conversation with a guy and his girlfriend and it goes something like this:
Guy: “I have a big heart”
His girl: “That’s nice, I can’t ride that ”.
My man must have felt really bad.
But that interaction shows an important point, which is to “Sell what people are buying”.
His girl wasn’t “buying” a big heart, she couldn’t care less.
She was looking for something to ride.
Same thing applies to business.
Many health entrepreneurs complain about the quality of clients they are getting – clients not being dedicated to their health plan, clients requesting refunds, looking for discounts, etc.
My answer has always been the same: “You sold what they were buying”.
If all you attract is shitty clients, then your offer is attractive to them.
You need to make your offer repel the clients you don’t want but attract the clients you want.
If you want higher quality clients, sell what those types of clients are buying.
High quality clients don’t see spending on their health as a cost, they see it as an investment.
High quality clients, look for competence over price.
High quality clients are committed to the results.
The question is, are you selling what those high quality clients are buying?
That said, if you are a health/wellness professional and marketing is something you need help with, then you can check out my book:
“Client Surge”.
It uncovers how health and wellness professionals like you can predictably and consistently get high quality clients who pay top dollar for your services.
The best part? It is absolutely free.
Check it out here: https://ikonmedia.net/
Fola.
