Like most great people (pride much?), I am someone who is obsessed with speed. 

As a result, I don’t like to waste time cooking and I definitely don’t waste time eating elaborate meals on a normal day. 

I eat to function (i.e. I eat to have the energy to work)

But there are some days where I just want to treat myself. You know, I’m a business owner, working hard to grow my business … I deserve some love too. And on days like that, I usually just go to a nice restaurant or go see a movie. 

And recently, I had one of those days, so I decided to go out. 

I went to a small, nice restaurant in my area. I had been there before but just wanted to try some new food on their menu. 

On getting there, they pretty much had nothing to sell. I mean they had rice & spaghetti but I’m not really going out to eat those. I can easily eat that at home. I want to my tastebuds to experience something unusual.

For a moment, I thought of leaving the restaurant but I didn’t eventually leave. 

For 2 reasons: 

Firstly, it was getting late and I didn’t want to spend time going to another restaurant and have to wait another 30 – 45 minutes to get my meal. 

Secondly (and more importantly), the customer service was great at the restaurant. Granted … none of what I wanted was available, but I still didn’t want to leave without getting anything. I really enjoyed the service there and felt like I should at least get something. So I got a couple of drinks and milkshakes for me and my friends, before leaving. 

Which brings me to the point of this article: 

Many times, we focus too much on the “direct marketing” side of things and not so much on the customer support, customer service and customer experience of our customers. 

In reality, those things are just as important and might even be more important than “marketing”. 

The more businesses I enter, the more niches I work in and the more I learn, I constantly realise how true this is. 

Like Troy Broussard will say: “Businesses are actually built on the help desk”. 

He is in the SAAS niche, so customers always have support tickets and questions. These questions are what help him build his business i.e. he is able to give his customers a good experience (by resolving whatever issues they have extremely fast), know what he can improve with the platform, learn about the frustrations of the users, learn about new features that can solve even more problems for the users, etc. 

That wisdom can be applied to any other business – coaching, consulting, service provider, e-commerce, it doesn’t matter. 

Your business is actually built on the customer service/experience. 

As you are putting money, time and effort into improving your direct marketing (which you should be doing), also put in the time, money and effort into improving the experience people have when they interact with your business. 

I can’t help you with the customer service side of things, but I can for sure help you with the direct marketing. 

So if you’d like help in getting leads & sales, then simply visit my website: www.ikonmedia.net

There you’ll find more articles just like this that can help you with marketing, lead gen, copywriting, etc.

Fola.