Like most great people, I am someone who is obsessed with speed (of course, it is not pride at all to indirectly call yourself “great” *ahem*).

As a result, I don’t like to waste time cooking, and I definitely don’t waste time eating elaborate meals on a normal day.

I eat to function (i.e. I eat to have the energy to work).

But there are some days where I just want to treat myself.

You know, I’m a business owner, working hard to grow my business. I deserve some love, too. On such days, I usually go to a nice restaurant.

I recently had one of those days, so I decided to go to a small, nice restaurant in my area.

I had been there before but just wanted to try some new food on their menu.

On getting there, they pretty much had nothing to sell. I mean they had rice & pasta but I don’t need to go to a restaurant to eat those. I can easily eat that at home.

Whenever I go out, I want my tastebuds to experience something unusual. For a moment, I thought of leaving the restaurant, but I didn’t eventually leave.

For 2 reasons:

Firstly, it was getting late and I didn’t want to spend another hour at a different restaurant.

Secondly (and more importantly), the customer service was great at the said restaurant.

Granted … their menu wasn’t enticing, but I still didn’t want to leave without getting anything. I really enjoyed their service and felt compelled to at least buy something. So I got a couple of drinks and milkshakes for me and my friends before leaving.

Which brings me to the point of this email:

Many times, we focus too much on the “direct marketing” side of things and not so much on the customer support, customer service and customer experience side.

In reality, those things are just as important and might even be more important than “marketing”.

The more businesses I enter and the more niches I work in, the more I realise how true this is.

Like Troy Broussard will say: “Businesses are built on the help desk.”

He is in the SAAS niche, so customers always have support tickets and questions sent to the helpdesk. These questions help him build his business (i.e. he is able to give his customers a good experience by swiftly resolving whatever issues they have).

But more than that, the questions/complaints/comments from his users help him understand their frustrations and help him better improve the software for them.

That wisdom can be applied to any other business — coaching, consulting, e-commerce, or otherwise.

Your business is actually built on customer service/experience.

As you are putting time and effort into improving your direct marketing (which you should be doing), also put time and effort into improving the experience of your customers.

I can’t directly help you with the customer service side of things (even though I can consult on it), but I can for sure help you with the direct marketing.

So, if you’d like help in getting more sales from your email marketing, then book a call with me.

Over the call, we’ll do a deep dive into your business and look at things you can change to move you closer to your goals.

And if I think my service can help you achieve those goals faster, I’d also let you know on the call.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola