Aside from running IKON Media, I own an engineering education company.

Basically, we help people learn about engineering, robotics, electronics, etc.

Right now, it is like a little side business, but it will most likely grow quite big over the next few years.

Anyway, we held an event last year that was really successful. While it wasn’t as big as I would have loved, the feedback from attendees was really, really good.

Far better than what I’ve heard about our “competition” in this space.

Here’s why I tell you this:

We didn’t do anything extraordinary in planning our event. In fact, we probably had less budget, less manpower, and definitely less experience in hosting events than most other businesses in our industry.

But we did one thing that made the event really successful:

Customer Experience.

Right from the beginning, I was bullish on ensuring every aspect of the event (from the promotional design to the topics, invited guests, location, food, parking, etc.) contributed to a great experience for the audience.

This is something I was really adamant about leading up to the event, and it paid dividends for us.

After the event, I realized I should be doing even more of that for IKON Media, too.

So that is something the team and I have been planning and strategizing around, and it’s something you can also implement in your business.

Ask yourself:

“How can I provide the greatest possible experience for my clients/customers?

How can my promotion, product, packaging, delivery speed, customer service, etc give them an experience they have had elsewhere?”

If you can successfully create a great experience for your clients, the job of your marketing becomes way easier as your customers now become your marketing partners … spreading the word about your business, leading to more referrals and overall compounding growth.

Speaking of growth, one of the most profitable ways to grow your business (apart from referrals) is email marketing.

And yes, I am biased about this (you should already know that by now), but all relevant data shows that it works – and it works amazingly well … if you know what you are doing.

So if you’d like to work with me and my team to grow your business using email marketing, then let’s have a chat.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola