A while back, I got an email from a subscriber who had gone through the first version of Email FastTrack! (which had only 7 templates) saying that she couldn’t use some of the templates in the book.

I was surprised, so I inquired a bit, and it turns out some of the templates require you to have achieved a level of accomplishment in your own business or for clients, and she had not achieved that.

So she couldn’t use the template hook, line and sinker.

This is a chicken-and-egg problem.

You need the chicken to lay the egg, but you need the egg to give birth to the chicken. In the same way, it seems you need accomplishments/testimonials to make sales, but you need to make sales in order to have those accomplishments.

So, what is the solution?

It is rather simple, actually. All you need is a change of mindset.

Your prospect doesn’t actually need testimonials to buy. They just need to believe that your product/service can deliver on what you promised.

All they need is PROOF.

And proof doesn’t have to be testimonials; several types of proof are just as effective (and maybe even more effective) than testimonials.

Here are some types of proof you can use to sell (even if you don’t have testimonials):

1. Reference research papers

2. Using relevant statistics

3. Logical argument (i.e. give a logical explanation as to why your method is superior to the alternatives out there [e.g. “our snack is made from real animal food, meaning no fillers, additives or preservatives that can lead to cancers and all sorts of diseases later in life” ])

4. Explain the unique mechanism of solution

5. Use the news as proof

My point?

There are several other ways (apart from testimonials) that you can use to prove that your product/service is worth buying.

You just have to be creative about it.

Enter Email FastTrack!:

Email #10 and Email #22 give you 2 frameworks that can prove the effectiveness of your product/service, whether or not you have testimonials yet.

This is perfect if you are launching an offer and have no testimonials yet, or you are relatively new to business and don’t yet have the reviews you would love to use in your promotion.

Email #22 is particularly one of my favourite “email types” as it also allows you to “package” boring or dry information into an interesting and persuasive format that your prospects can’t help but read and buy from.

If you’d love to explore Email #10 and Email #22, then you have to get Email FastTrack!.

Currently, you can pre-order it at $97 instead of $220 when it fully launches. But you have to be fast, as the pre-order discount ends on Wednesday, May 7th, 2025, by 11:59 pm EST.

Here: http://ikonmedia.net/fasttrack

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola