One thing a lot of business owners (and email marketers) use as an excuse not to send more emails is the so-called:

Email Overload.

If anything, ‘Email Overload’ is just another bogeyman that only affects people who don’t really know what they’re doing with email marketing.

There is a simple way to overcome this problem if you’re really worried about it.

To explain, let me tell you a story I once heard Dan Kennedy tell:

Several years ago, Dan was in his home office doing some work.

It was a weekday (let’s say Monday), and it was quite early in the day, so he was naturally not expecting any guests. However, someone came knocking on his door.

So he looks out, sees the person knocking, and does what every introvert would do…

He ignores him.

So the person turns around to the other side of the house where there is a transparent glass and the person can clearly see Dan on the table working.

This person proceeds to knock even more vigorously, and Dan comfortably turns his back on him and continues working — ignoring him totally.

Now, it becomes a challenge of who will give up first.

After a while Dan gives up and decides to attend to the “nuisance” at his door who has been disturbing him for the past 15 minutes.

When Dan got there, he saw that his whole lawn was on fire. The person had been trying to get his attention the whole time so he could take care of it.

At that very moment, that “intruder” turned from a total nuisance to a welcome guest that Dan was eternally grateful for.

Now this story is very representative of the business owner to prospect relationship.

For most prospects, you (as the business owner) are a nuisance trying to get them to shell over their hard-earned money for whatever you sell.

That’s why prospects are quick to ignore, deflect, and come up with all sorts of excuses not to buy.

It’s the same reason people don’t open emails — because they see your emails as an intrusion into their day.

You need to be able to flip the script.

You need to become the welcome guest in their lives that they are grateful to have.

They need to want you just as much as you want them.

If you’re not able to do that, nothing else matters.

This brings me back to ‘Email Overload’.

Email overload only affects those that are seen as an intrusion in the inbox. Those that don’t have people who really want to hear from them.

But if you do it right, not only would your prospects mind NOT your emails, but they will actually look forward to them every day while ignoring the loads of other emails floating around in their inbox.

That, my friend, is how you use email overload to your advantage.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

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Fola.