Whenever I see content like:

“Would AI take our jobs?”

“Would AI replace copywriters?”

“Would AI put marketers out of business?”

The cold, dark compartment of my heart wants to whack some sense into these people …

But the soft, compassionate side of my heart understands that not everybody understands …

So if you’re worried that AI would negatively impact your business, let me help you out.

There are 2 things you need to know:

Firstly, there’s nothing new under the sun.

Every new technology is a type and a shadow of something in the past. There is always historical context.

People said email would replace direct mail (direct mail is still thriving)

People said social media would replace email (email is still thriving)

Today, people are saying hey-hai will replace {insert whatever bullshyt people are saying}

The fact is, nothing can truly replace you if you know what you are doing.

Yes, once in every 100 years, there comes a radical technology that will usurp the entire landscape (e.g. invention of cars vs horses for transportation), but this is not one of those times my friend.

This is more like when the internet came of age.

There were physical libraries then, there are online “libraries” now…

There were physical malls then, there are “online malls” now …

There were movie theatres then, there are “online theatres” now …

But what do you notice in these examples?

The physical versions still exist to this day! Yes, the creation of the internet changed how we interact with a lot of physical things, but that didn’t eradicate the physical things.

This brings me back to the hey-hai saga.

Artificial intelligence is more of an enabler in every industry. Just like the internet, you will be able to layer the vast capabilities of artificial intelligence on top of your existing infrastructure, but it most likely can’t replace you (not if you’re doing something creative that is).

Now let’s bring this to your marketing.

AI is good at a lot of things – research, information compiling, explaining complex topics simply, etc

One thing it cannot do, however, is be human.

And when it comes to marketing, the human is more important than the offer, copy, message … anything.

No matter how well artificial intelligence can “mash up” different peoples thoughts and ideas to create copy, the copy can never be as good as soul deep copy written by a human.

And the reason is simple:

The hey-hai didn’t go through the experience it is writing about … it can’t feel the pain … it can’t empathize … it can’t feel the doubt, fear, pain, worry, negative self talk that we feel.

And only when you feel such, can you truly write copy that will move people to buy.

Remember:

People don’t buy products, they buy people.

If you would love a human to help manage your email campaigns and processes, then let’s have a call to see if we could potentially work together.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola