Blog Post
September 24, 2023

How to steal your way to more clients

Let me tell you a story:

In 1911, a scandal happened – the “Mona Lisa” was stolen.

At that time, it wasn’t the popular “masterpiece” we all know it as now (In fact, it wasn’t even one of the most popular pieces in the Louvre – museum it was kept).

However, one Monday morning, one of the handymen that worked for the prison, stole the painting from the museum.

The theft went unnoticed for over a day, but once the museum realized, they announced the news.

Newspapers all across the world ran headlines about the missing painting.

Detectives all over the world were searching for said painting.

Rewards were offered for anyone who could find the painting.

And as such, this theft gave birth to a “masterpiece”.

Almost overnight, the “Mona Lisa” went from “just another painting” to an iconic representation of great art.

What does this have to do with business you might say?

Many things.

But here’s the one I want to talk about: Exclusivity.

Value, value and exclusivity are always linked – the fewer people have something, the more valuable it is.

That’s why expensive cars are valued. That’s why gold is valued. And that’s why the “Mona Lisa” was valued.

It had gone from something that the general public had to something that was rare and exclusive.

And by default, the value skyrocketed.

This same thing can be applied to your business.

Making your products/services exclusive wants people desire them by default.

There are several ways to do this – from price, to your niche, to creating a waitlist, etc.

But the bottom line is, if you can find ways to make your product exclusive, then you’ll make selling easier.

As people will already “want” what you have to offer.

If you would like to hear more of my thoughts and ideas on marketing for health and wellness entrepreneurs, I have a book for you.

It is called “Client Surge”.

And it uncovers how health and wellness professionals like you can predictably and consistently get high quality clients who pay top dollar for your services.

The best part? It is free.

Check it out here: https://ikonmedia.net/

Fola.

Join Fola’s Email List And Get “Your Email List is your Wife” For Free.

Sign up today and get free access to Your Email List Is Your Wife – a powerful guide on 15 unpopular rules for maximizing response, sales, and profit from your emails.

This book will shift your perspective on email marketing, helping you build a list that’s loyal, engaged, and ready to buy.

Provided by SendPulse

If you like what you read, then…

Check out our other Blog Posts

29 Oct

Mo’ drama, mo’ sales

The bad side of running 2 businesses that are in the “zero to one” stage (like I am doing), is that you have split focus. Tbh, it’s not very wise and I won’t advise you to do it. It’s better to concentrate all your atten

Tell Me More

29 Oct

Apophenia

I learnt a new word recently: Apophenia. It’s the human tendency to see patterns where none exist. Apophenia is one of the many reasons why people are addicted to gambling. They begin to see patterns that are not there and belie

Tell Me More

20 Oct

Lessons from my concubine business.

Aside from running IKON Media, I own an engineering education company. Basically, we help people learn about engineering, robotics, electronics, etc. Right now, it is like a little side business, but it will most likely grow quite

Tell Me More

16 Oct

There’s no business like email business.

My current “early morning read” is “Make Today Count” by John C. Maxwell. I try to read for 20/30 mins every morning before I dive head straight into work. Having this structure helps my reading become more consi

Tell Me More

16 Oct

Avoid. Boring. People.

One of my favourite activities to do while I am less busy is to listen to a podcast. On one hand, I love it because it gives you an opportunity to download useful information into your brain (anywhere, any time) instead of doom sc

Tell Me More

13 Oct

There’s no business like email business.

Tell Me More

13 Oct

For those who wish to be great…

There’s a lot we can say about greatness, but ultimately, I believe that being great is the goal (or at least, should be the goal). But what exactly is greatness? Truthfully, Idk. No one knows. Only you can define it for yoursel

Tell Me More

9 Oct

AI helps a man off himself

A couple of years back, a news story came out about how a Belgian man committed suicide partly due to AI’s fault. Here’s what happened: The said man was in his thirties, had two young children and worked as a health researcher

Tell Me More

9 Oct

Does size matter?

What? No, not that kind of size. I’m talking about the length of your marketing copy. The “ideal copy length” has been a debate since the dawn of the marketing era. People have argued “long copy vs short copy

Tell Me More