For some reason, salespeople get a lot of shit nowadays. 

There is always some loud dummass at one corner of the earth shouting about how much he hates capitalism and any kind of “selling”. 

But we are business owners, we’ve got to love sales. There’s no other option. 

Like Vincent said to Beetroot in the 1988 movie, Twins: 

“Look, Beetroot, if we can’t renegotiate, we wither and die”

Same in business – if we can’t sell, we wither and die.

So how do we actually sell without getting our heads chopped off by the gods of this cold hard world? 

Well, you’re in luck because I have 3 tips that might be what you just need. 

Ready? Lezgeddis. 

#1: Promote to people who are in “heat”: 

Gary Halbert once said in a speech that you need to sell people when they are in “heat” (i.e. when they desire your solution the most). 

You’ve got to sell food when people are hungry. 

Don’t try shilling your shitty salad after people have eaten a 3-course meal and are so bloated they can barely move. 

It can’t work. 

Most people are trying to convert somewhat-interested prospects and that’s why they get so much hate. You are selling to the wrong crowd pal. Promote to people who are in heat. 

#2: Prospects can sniff out weakness like a dog:

Most business owners unfortunately have their mindset screwed when it comes to selling. 

From my experience, most either have a mindset of fear (i.e. they are afraid of getting pushback from their readers) or they have a munny-first mindset (i.e. they don’t truly care about their prospects, they just making a quick buck.) 

None of these serves you. 

And your prospect will smell your intention and motive … and give you shit for it. 

They might not even know specifically why they hate you, but they know something is wrong. And they’ll just feel disconnected. 

You need to be in the mindset of helping and serving your audience. 

Yes, you are still going to sell. 

But now, you are doing it with the intention of helping and your prospects are going to “feel” it from the way you write … to the products you promote … to how you handle haters and everything in between. 

#3: There’s no such thing as too much fun:

If people are complaining that you sell too much, then it just means one thing: 

You’re forking boring!

That’s simply what it is. 

Nobody ever complains that an interesting movie is too long … or they are watching too many funny comedy routines. 

You can never have too much fun. 

Of course, we are in business, so we can’t exactly do standup comedy with email, but you’ve got to write in a way people enjoy and find entertaining. 

You’ve got to mix your offer & information seamlessly with entertainment. 

Doing email any other way is just going to make it hard for your readers to enjoy … and as a result, they won’t want to hear from you. 

There you have it, my advice for those who are getting hated for selling.

If after doing all these, you still get pushback from your readers, then you, my palski, have earned the right to tell the complainer these precious 3 words: 

GO. 

FORK. 

YOURSELF.

Or you can also just ignore the complainer or delete him from your list. 

That works too. 

Alright, I’m having too much fun with this email 😂

If you need help with marketing, business, lead generation, conversion – anything business growth related, then you can book a call with me. 

Over the call, you get to ask me questions, dig my brain, ask for advice, get my opinion on your current marketing … basically whatever you need.

If that tickles your fancy: 

https://calendly.com/ikonmedia-net/free-2024-marketing-plan-strategy-session

Click away. 

Fola.