Yesterday, I was researching someone I wanted to pitch.
I have been in contact with him before but our conversation didn’t yield fruit then, so I decided to reach out again.
Scrolling through his Instagram page, virtually every post had 3 – 5 people saying “Hey man, just sent a DM. Kindly check”.
And I mean it was a constant, consistent barrage of pitches.
It would be idiotic for me to also send a DM. He probably doesn’t even check his DM at this point and has an assistant filter it for “pitches” and sleazy marketers so he can get his work done.
My approach?
Direct Mail.
I’m going to write a piece of copy with some documents and mail it physically to him. I can guarantee that nobody is doing it and it will make me stand out like a naked man at the mall i.e. I’m the only one he will see, read or even pay attention to.
Of course, we will see how this plays out, but that’s my guess on it.
This should be your mindset when running ads.
Marketers are constantly complaining about high CPC, low CTR & high CPL on their ads but it is because of one simple thing:
Their ads are boring!
Sameness … blandness … indifference. That’s what most of the ads today ooze. You have got to do what nobody else is doing. You’ve got to zig where your market is zagging.
This reminds me of something Sam Ovens once said:
He said if you want to take over an industry, think of the things that cost the most, take the most time and require the largest amount of effort … and then do that.
Because it is the path less travelled. You’re pretty much the only one on that path.
And once it is done, you will be miles ahead of your competition. This is my approach with ads/emails/sales copy. You’ve got to play a totally different game from every other person.
It’s easier to win when you’re the only one playing the game.
For more marketing and copywriting tips like this, go to ikonmedia.net.
Lastly, no matter what you do, remember these wise words from Earl Nightengale:
“Whatever the majority of people are doing, under any given circumstances, if you do the exact opposite, you will probably never make another mistake as long as you live.”
Fola.
