I’m feeling generous today, so I’ll let you in on a little trick I use to make email readership go up.

But to do that, we have to play a game.

I’ll show you 3 boring email ideas (not necessarily subject lines, but the main idea of the email), then their sexified version and you’ll tell me what you notice.

Deal?

Here you go:

Example #1:

Boring: My fool-proof process to playing the piano with ease.

Sexified: If Mozart could teach you to play the piano, here’s what he’d probably say.

Example #2:

Boring: 5 ways to raise your teenagers to be courteous instead of disrespectful

Sexified: My advice to the most prolific mother of all time: Feodor Vassilyev is a Russian woman with the highest number of children ever. She gave birth to 16 pairs of twins, 7 sets of triplets and 4 sets of quadruplets … totalling 69 children! If I was to advise her on raising calm and courteous children, here’s what I will say.

Example #3:

Boring: 3 sweater styles to knit for your loved ones.

Sexified: If Romeo was to knit a sweater for Juliet, he will likely knit one of these styles.

What do you notice?

They all use characters!

The use of characters is one of the easiest ways to make any idea boring instantly more interesting and sexy.

Instead of saying “7 tips to improve SEO”, you can say “If Bigfoot had a website, here’s how he would improve SEO”.

And it is not just about using the characters in the subject line, it is about using the character’s behaviours, personalities and characteristics throughout the email.

All of that will make your emails more interesting and entertaining. And by default, that will increase readership, clicks and ultimately sales.

Take this tip and use it to your advantage.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola.