Subscription (whether a membership, mastermind, newsletter, SAAS, etc) is a beautiful business.
While I don’t actively have one now, I will most likely launch one before the end of the year, and I truly believe every business owner needs one.
Why?
Because nothing is better for your prospects and your business than a subscription offer. It gives your business a consistent revenue stream and gives your prospects a consistent knowledge stream.
It is the perfect business model.
However, there is one big problem:
Churn.
Churn is the Kryptonite of the subscription business, and everybody is constantly trying to keep churn as low as possible (i.e. keep retention as high as possible).
Different problems can contribute to churn, from a “lead quality” problem to an offer problem, etc.
However, if you have a marketing problem, here is an easy way to increase your subscription retention using email marketing:
Simply create an “end-of-the-month” email campaign that sells the next month’s membership content.
This campaign can go out to both subscribers and non-subscribers, however, you need to actually “sell” the new content you’ll be teaching the next month, so that current subscribers are incentivised to continue their subscription. Your campaign needs to make them see how much they will learn (or gain) by continuing their subscription, without outrightly saying “don’t cancel your subscription”.
But how do you actually write this campaign?
That’s where Email FastTrack! comes in.
It is a collection of 22 “email types” that have helped generate several thousand of dollars in sales for myself and my clients. And you can pick any of them to include in any email campaign you are running (whether a new offer launch, Black Friday Discount or a membership campaign).
If you’d love to try the “End of the month” email campaign I mentioned, I recommend experimenting with Email #19, Email #12, Email #8, Email #17 and Email #2 … from Email FastTrack!
If you’re interested, then you can pre-order Email FastTrack! Now and get it for $97 instead of $220 when it fully launches.
But you have to be fast as the pre-order discount ends on Wednesday, May 7th, 2025, by 11:59 pm EST.
Here: http://ikonmedia.net/fasttrack
Please note: If you pre-order, Email FastTrack! You won’t receive it until May 12th, 2025. If you are not comfortable waiting till May 12th to receive it, please do NOT pre-order. Simply wait till it fully launches, and you can get it at the full price then.
Fola.
PS: Here are a few things you’d discover in Email FastTrack!:
* A simple framework to help your emails get (and hold) attention in the world of TikTok, brain and social media addiction.
* What to do if a joyless troll tries to spew hate, lies and attacks at your business
* A simple email structure that positions your product/service as superior to the competition without coming across as pompous or boastful.
* How to tap into our human curiosity to get maximum opens, clicks and sales for your business.
* How to spin dumb and outrightly stupid mistakes you have made into profitable and valuable emails without sounding like a depressed downer.
* A simple trick that allows you to say “bitter truths” without offending your prospects
* How to tap into the conversation going on in your prospect’s mind, making them more likely to open, read and buy from your email.
* A simple rule you must abide by if you ever try to use humour or sarcasm in your emails – else you risk messing up the sale.
* A 3-line tip that can help you write an email in 5-minutes instead of 50 minutes.
If you’d like to pre-order, Email FastTrack! Then you can get it now for $97 instead of $220 (when it fully launches).
Here:
