As someone who has dabbled in and out of the gym during my short stay on planet earth, I’ve learnt a bit about fitness.

And one thing I’ve learnt is the concept of bulking and cutting.

When gym bros want to grow muscle, they often go on a “bulk”. This means you eat more than you normally would and more than your body actually “needs”, but still going to the gym regularly.

All this eating makes you bulk up and as a result you become bigger, stronger and heavier.

However, while this bulk increases your muscle mass, it also increases your fat.

I.e. you increase in both the good and the bad.

But that’s where the cut comes in.

During the cut, you eat less than you normally would while maintaining your regular exercise routine.

During this cut, you lose fat, and get rid of the bad stuff.

However because of this loss, you also lose a bit of strength and size.

But overall, you would have increased in muscle mass, strength and size compared to when you started the “bulk and cut”.

In essence, to grow in the good stuff, you grow in everything (good and bad), then cut out the bad stuff.

For a while now, this has been my approach to list building.

As much as I can, I try to curate people BEFORE they join my list (i.e. I try to ensure my offer, sales copy, the traffic channels, etc attracts my ideal customers while repelling other people), however it is still a “bulk”. You’ll get the good and bad, the serious and unserious, the qualified and the unqualified.

Then comes the cut.

The cut is your email strategy.

My whole system of email marketing is designed to build stronger relationships with your ideal customers, while repelling all the leads you don’t want.

Which means, even though my email system almost always increases sales and revenue, you’ll likely also see a temporary increase in unsubscribes.

That is the “cut”.

Once you’ve repelled those who you don’t really want on your list anyway, your subscriber count will stay roughly the same.

Here’s why I tell you this:

Your email strategy, no matter how brilliant it is, won’t matter if no one is on your list.

You need to bulk first – you need to first get an influx of leads

While your web design alone cannot get you leads, it plays a big role in your lead generation efforts and messing it up is as bad as messing up every other step of your campaign.

Let IKON Media help you.

Whether you are just looking for a simple design landing page, an e-commerce online store or a full-fledged website, we can help you plan, design and develop it.

Even better, because we are a marketing agency, our goal with every website is to ensure it amplifies all of your other marketing efforts and helps you generate more leads and sales.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola