If you want to build a highly profitable email list (7-figures and above), here are the top 4 things you need to focus on:

#1 – Lead quality:

The type and quality of leads that join your list contribute more to the success of your list than anything else you can do.

The best type of leads are “warm leads”. These are people who know you prior to joining your list.

Examples of this will be people joining your email list from your podcast, YouTube, personal network, social media, etc.

The 2nd best are referral leads. These include leads from someone else’s podcast or from someone else’s email list.

The 3rd best are “cold leads.”

These are people you get from running ads to a cold audience who have never heard from you. They can still be good leads, but they require more time to build trust and convert.

The last and worst types of leads to have are “dead leads.”

Now, these may be perfectly good people who are interested in your product, but they just don’t know you. Usually, you get these types of people by buying lists (i.e. they don’t willingly subscribe to your email list) or by ignoring your email list for so long that they become “dead” (i.e. they’ve not heard from you in so long that they genuinely forget who you are)

Any of the top 3 lead types is permissible. Run from the last one.

#2 – Lead quantity:

The more leads you have, the more smack you can make from that list. That’s just common sense.

But it’s not just all about the numbers. That’s why I put QUALITY first.

1,000 warm leads from your YouTube channel will generate more smack than 1,000,000 shitty leads that you scraped from Reddit.

So quality matters. A lot.

But once you’ve got the quality down, it’s time to ramp up the quantity. More is always better.

#3 – Your offer.

Once you have a list of quality leads, then you need to create an offer that solves a REAL problem for them.

Not just any type of problem, but a problem people really want to solve that they will pay you money for.

This can be anything from a $7 PDF to a $7,000 coaching, but whatever it is, it must be something so valuable that people will part with their hard-earned money for.

#4 – Email creative.

This is everything from the actual email message you send, the formatting, your choice of autoresponder, etc

This is the least important part of the whole sales process tbh.

If you have a quality list, with sufficient quality and a solid offer, you’ll make money regardless of your email creative.

Howeverrrrrr…

Your email creative is a multiplier. With simple changes, you can 2X or 3X your monthly revenue.

But, a great creative email, written by the best copywriters in the world, would bomb on a bad list and a poor offer.

You can’t simply outmarket the first 3 steps in this process. You have to get them right for your” email creative” to matter.

Which brings me to my agency, IKON Media.

While we’re pretty darn good at helping you write and manage your email marketing so you can generate more revenue from your existing list (i.e. we focus on the creative) … we can’t resurrect a dead list.

Sorry, pal, we’re not magicians.

You’ve got to get the basics down first.

But if you have a good product and a quality list (even if it’s small), we can work together to build a 6-figure, 7-figure or maybe 8-figure email revenue for your business.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola