About 2 years ago, I watched a YouTube video by a guy called Matthew Larsen on how he built a $900k/month marketing agency in less than a year.

Basically, this guy made his money (at least then) by flipping CRO agencies for cash (i.e. he’d spend 12 – 24 months building a marketing agency to 7/8 figures, sell it, wait for the non-compete clause to expire, and do it all over again).

On one hand, it is quite a cool way to get an influx of the green stuff (selling a company would do that for you), especially if you have prior experience building marketing agencies.

On the other hand, it seems like a soulless way of doing business to me. Creating a business with the sole purpose of selling it in 1 – 2 years time. No bigger vision, no bigger purpose, no north star for your company.

The entire purpose is to just create a cash cow.

But I’m not judging. Every man to himself. He definitely seems like he’s doing well for himself, so who am I to comment?

His approach to business aside, in that YouTube video, he mentioned 3 important factors every lead magnet should have that would not only make it more enticing to potential subscribers, but also more rewarding after they get it.

He called it the VAS method:

#1 – Valuable (Is the lead magnet actually valuable to your prospect? Does it help them solve the problem you promised?)

#2 – Actionable (How actionable is your solution? Is it something they can implement in 24 hours or less? The shorter the timeframe, the better.)

#3 – Signature (How unique is your lead magnet? Is it written based on your experience, or did you just slap together some AI-slop and call it a lead magnet?)

Those were his criteria, and in my opinion, they are pretty good. My approach is slightly different (and I can’t go into how I do mine now), but I believe following his VAS approach can help most businesses attract good, high-quality leads.

So you know how to create a solid lead magnet now, what’s next?

It needs to exist on a landing page.

That’s where IKON Media comes in.

We offer web design and development services, whether you need a simple landing page (or optin page) to host your lead magnet and get new leads for your business … or you need a full blown website/e-commerce store … we can probably help you bring your vision to life.

But first, we need to have a call.

Over this call we’ll discuss your marketing strategy, what you aim to achieve with the website and how it can move you closer to your goal.

At the end of the call, if all goes well, we’ll discuss munny, timelines, deliverables and all that good stuff.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola