There’s a popular saying that “There is nothing new under the sun”. 

And I believe it applies to marketing more than most people realize. 

There is not really a “new” solution to people’s problems (except maybe AI?)

With enough digging, people can pretty much find any solution. 

So why should they pay you (a premium) for a readily available solution? 

Well, here are a couple of reasons you might think of: 

– You’re saving them time

– You’re saving them money

– You’re saving them stress

But still, other people can save them time, money and effort. 

How do you NOT become a commodity? 

How can you truly produce something new under the sun? 

Well, it comes down to YOU. 

And I mean, your uniqueness. 

Your personality. 

While information is out there, nobody has the same life experiences, lessons, failures, successes, fears, preferences, etc as you do. 

And that is what makes you (and your offer) unique.

Imprinting yourself on your offer or product is the only way to make yourself a premium in the world of commodities.

What does that actually mean? 

-> Create your own system of doing things

-> Add your unique twists

-> Creating your variant. 

Something that worked for you specifically. 

Don’t just recycle old information. 

Make it your own. 

That way, you can charge exponentially more for it

But I’ll also argue, that it is exponentially more valuable to people since you’re teaching them uniquely from your experience (which will help them avoid so many mistakes you faced) rather than just giving generic information. 

Hopefully, that made sense. 

If you want to learn more ways to market your health/wellness business with less stress while making significantly more this year, then book a free consultation with me.

Over the call, we would dissect your business, discuss your goals and craft a marketing plan to help you achieve them. 

Interested?

https://ikonmedia.net/free-2024-strategy-session/

Fola.