Today, we are going to talk about a fast, free, and effective way to build your wellness business that most people don’t think about. Everybody’s looking for a way to grow their business, right? At every point in time, you are looking for how to get more customers, how to make more money, and how to scale up your business. Now, depending on your context, if you’re a one-man shop or a one-man operation, you might not want to scale up to a level where you can’t handle it.

But regardless, the goal is to grow your business based on your own certain constraints—whatever that constraint is for you. But if you think about it deeply, all business growth basically occurs through people, right? A customer is a person. Someone who refers you is a person. A vendor is a person.

Everything related to growth occurs through people. At its core, if you want to grow your business, you just need to get in front of your ideal audience, and you’ll start making sales without even being able to sell that well. If you get in front of your ideal audience, you’ll make sales. It’s as simple as that.

So let’s say, for instance, you had a restaurant. You just need the right type of customer to come through the door, and you’ll make sales. Now, the type of customer coming through the door depends on the type of restaurant you run, the type of food you serve, the kind of appeal you’re going for, and so on.

Let’s assume you have a very posh kind of restaurant. The right type of customer for you might be a high-end, high-class executive type. They also need to be in the right state of mind. This means they need to be hungry, and they need to have money.

When you combine these two factors, they are your ideal audience. If you get in front of them, you’ll make more sales. It’s pretty straightforward. But the problem now becomes: how do you get in front of the right people to grow your business? Remember, we’re talking about the fast, free, and effective way to build your wellness business.

It boils down to how you get in front of the right audience or the right people who would want to purchase your product. There are several ways to do this, but the four most common are using ads, social media, commercials, or creating content. Now, the problem with these is that they’re either slow or expensive.

Running ads? Pretty expensive. Using social media? Slow—you’re investing a lot of time over a significant period. Commercials? Very expensive. Creating content? Also slow.

However, we need something that can get you results faster and more effectively. It’s rare to find something fast, cheap, and effective in business, right? They’re rarely ever in the same sentence. Usually, if something is fast, it’s not effective. Or if it’s cheap, it will be slow or ineffective. There’s always a trade-off between cost, time, and effectiveness.

But there is a way to grow your business for free, quickly, and effectively. This is something called NEER relationships. That stands for Naturally Existing Economic Relationships. I can’t recall the name of the person I learned this from, but they gave a fantastic presentation about it.

Basically, it means looking for people in your industry who already have an existing relationship with your business—and that relationship is economic in nature. Essentially, which other business in your industry has a connection to you such that your success contributes to their success? If you succeed, they also succeed. Are there any businesses with this kind of connection to you that you can approach?

To identify these relationships, think about what your client or customer does or buys before they use your product. Also, consider what they do or buy after using your product or service.

For example, before I strictly focused on health and wellness businesses at IconMedia, I tried partnering with packaging companies. Let’s say an e-commerce business sells skincare products. Naturally, they’ll need packaging for their products. I approached packaging companies to promote me to their email lists.

The logic was simple: if they promoted me and I helped their customers make more sales, the packaging companies would also sell more packaging. There’s an economic relationship at play here—my success contributes to theirs, so it’s a no-brainer for them to promote me.

Here’s another example: let’s say you’re a nutrition coach offering meal planning or prep services. You could partner with a local farmer or a whole-food delivery company. If they promote you and you help their clients create daily nutrition plans, those clients will need to buy more whole foods from the farmer. Again, your success drives their success.

Similarly, if you’re a fertility coach, you could partner with a company selling maternity clothing. Pregnant women often need to buy specific apparel, and by promoting you to their audience, they help their customers succeed in getting pregnant. Those customers then buy more maternity clothing, which benefits the clothing company.

This is the core idea behind NEER—Naturally Existing Economic Relationships.

The best part is that you don’t have to pay anything upfront—or even at all. If you can show them how promoting you helps grow their business, you’re essentially offering them a free service. In most cases, this type of partnership can be set up at no cost, and it’s both fast and effective.

Your Next Steps

Here’s what I’d like you to do:

1. Take an hour today—immediately after listening to this episode.
2. Brainstorm all the businesses connected to yours.
   • What do your customers use before they use your product?
   • What do they use after?
   • Think of every possible connection, no matter how small.
3. Make a list of 20-30 businesses. Prioritize quantity over quality.
4. Rank them based on size, potential value, or any other factors important to your business.
5. Start reaching out to the top 10-20 businesses on your list to propose partnerships.

If you’d like to learn more, head over to https://ikonmedia.net/ to grab my free guide, Your Email List Is Your Wife. It covers 11–12 rules for building and managing your email list to maximize profits.

If you want to listen to it, go here: