Today, I’ll be talking about how to make prospects fall in love with your sales pitches. If you’re anything like me, when you walk into a store, supermarket, or mall and one of the attendants comes over and asks, “What are you looking for? Do you need anything?” your instinctive reaction is often, “No, I don’t need anything, thank you very much.” Leave me alone, right?

Even when we are looking for something—because, obviously, we’re there for a reason—we still tend to respond this way. Why? Because we don’t like being sold to. At least most people don’t. I don’t know anyone who enjoys it. We’ve all had bad experiences with salespeople, and this resistance isn’t just physical—it’s the same online. When you’re trying to sell, everyone is skeptical.

People have been burned one way or another, whether during the marketing or sales process, or even by the product itself. Maybe the product didn’t deliver the promised benefits. Now, this skepticism carries over to your marketing, even when you do have a good product or service. People don’t want to be sold. But… is there a way to make them love being sold to? Is there a way to make them love your marketing? That’s what we’ll explore today.

Before diving into that, let me address something important: if you’re selling and get hate comments or trolls saying things like, “You’re greedy” or “Stop selling,” don’t let it get to you. As a business owner, you have an ethical responsibility to sell, especially if you’re in the health business and saving lives with your product. If what you’re offering can radically change lives, it’s your duty to sell.

Don’t let anyone make you feel guilty. It’s your email list—they’re there to learn from you, not the other way around. As long as you know you’re providing value, ignore the noise and focus on serving your audience.

Now, back to the big question: is there a way to lower your audience’s guard and make them more receptive to your offers? Yes, there is! Some people call this “selling without selling,” though I don’t particularly like that term. I believe people should know when they’re being sold to. It’s not about hiding the sales pitch but selling in a way that makes people enjoy the process. Let’s break it down.

1. Stop Being Professional

To make people love your sales pitches, ditch the stiff professionalism. Many people over-edit themselves when writing emails, LinkedIn posts, or sales pages, trying to ensure every word is perfectly placed. This overly polished approach comes across as insincere.

Instead, write like you speak. Your emails and sales pages should feel like a conversation. In real life, you’re not worried about perfect sentence structure when chatting with someone—you’re just being natural and having fun. Bring that energy into your writing. People respond to authenticity, not perfection.

2. Use Stories

Stories are inherently engaging. For centuries, cultures have passed down lessons through storytelling. Whether it’s a personal anecdote, a client success story, a cautionary tale, or something you read in the news, stories resonate. They allow you to sell without being pushy because they draw people in naturally.

3. Use Jokes

Humor can be a powerful tool in sales, but it requires finesse. Your jokes shouldn’t be offensive unless you’re deliberately going for controversy. Written humor is tricky, so make sure your jokes are clear and easy to understand. One effective method is the “rule of threes.”

For example, when suggesting ways to book a call, you could say, “We can meet via Zoom, Skype, or good old pigeon messaging.” The first two are expected, but the third subverts expectations and makes people chuckle. This technique helps lighten the mood and makes your sales pitch more enjoyable.

4. Be a Personality

Let your unique personality shine in your writing. Use the phrases, quirks, and expressions that make you you. If anything, amplify your personality in your emails and sales pages. The more genuine and relatable you are, the easier it is for your audience to connect with you.

For instance, instead of saying, “How to write emails that stand head and shoulders above your competitors,” you could say, “How to write emails that stand head and balls above your competitors.” It’s unexpected, humorous, and memorable—all while staying true to your personality.

These four tips—ditching professionalism, using stories, incorporating humor, and showcasing your personality—are powerful ways to make your sales pitches irresistible.

If you’d like to learn more, head over to https://ikonmedia.net/ to grab my free guide, Your Email List Is Your Wife. It covers 11–12 rules for building and managing your email list to maximize profits.

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