Today’s episode is a little different. We’re diving into a Netflix show I watched a couple of years ago — one that’s not only super entertaining but also packed with marketing and business lessons. So, if you’re into movies, marketing, or business, this one’s for you!

Welcome to the Marketing Awareness Business podcast, where we talk about everything from marketing and lead generation to sales, copywriting, and website development for your health and wellness business.

The show we’re talking about today is Suits. If you haven’t seen it, it’s about the inner workings of a New York law firm — how the lawyers win cases, office politics, power struggles, and more. It’s witty, dramatic, and surprisingly full of lessons you can apply to your business.

One of the biggest lessons from the show is that there’s always a way. In one scene, Harvey tells Mike to fix a problem with a witness who backed out. Mike tries everything but eventually says, “There’s no way.” Harvey’s response? “There’s always a way.” It’s not groundbreaking advice, but it’s simple and powerful.

When you adopt that mindset, problems in business, marketing, or life become solvable. There might be different paths or strategies, but there’s always a way to hit your goals. As business owners, we’re often doing unconventional things, so it’s easy for people to project their doubts onto us. But keeping the belief that “there’s always a way” makes it hard to fail.

Dan Kennedy once said, “Nothing is impossible for the man who refuses to listen to logic.” That’s a powerful principle for business owners. Challenges will come, but with the right mindset, you’ll find solutions.

A great example of this is Arnold Schwarzenegger. In his documentary, he shared how people told him he couldn’t make it in Hollywood because of his accent and appearance. But someone told him, “When people say no, just hear yes.” That mindset helped him transition from bodybuilding to acting to politics. It’s the same with marketing: whether it’s improving sales or increasing conversions, there’s always a way.

Another lesson is that people respond to how we’re dressed. In Suits, Harvey tells Mike to get proper suits because appearance matters. The same applies to your business. From your website to your social media, how you “dress” your brand shapes how people perceive you. It’s not just about looking good — it’s about creating trust and credibility before your audience interacts with you.

Here’s an example: writing emails daily — or at least four to five times a week — is a great way to build trust. And repurpose those emails into blog posts so potential customers can see valuable content when they look you up. It’s like putting on a suit before meeting someone — it creates a strong first impression.

Another important takeaway from the show is humanizing your arguments. In one scene, Harvey reframes Mike’s logical arguments to make them relatable, and it makes all the difference. This works in marketing too. Facts and stats are great, but emotions connect. Instead of saying how many people have diabetes, you could say, “Two people in your family are likely to develop diabetes.” That emotional connection makes your message stick.

Lastly, not everything people say is true. Harvey tells Mike, “Just because a pretty girl tells you a story doesn’t mean it’s true.” In business, the same applies. Customers might say one thing but act differently. For example, a beer company once found that people said they preferred premium beer, but sales showed they mostly bought regular beer. Actions speak louder than words, so always validate feedback.

To wrap it up: there’s always a way to solve a problem, appearances matter, and humanizing your message can make all the difference. If you can master these lessons, you’ll be better equipped to market, sell, and connect with your audience.

If you’d like to learn more, head over to https://ikonmedia.net/ to grab my free guide, Your Email List Is Your Wife. It covers 11–12 rules for building and managing your email list to maximize profits.

If you want to listen to it, go here: