Several months ago, I was reading a really good negotiation book called “Start With No” by Jim Camp.

If you don’t know Jim Camp, he was one of the world’s top negotiators, and he routinely negotiated billion-dollar deals for large corporations all over the world.

I believe he was also called to negotiate the release of hostages from terrorists at some point in his career.

Anyway, in his book, he says there is one weakness that most salespeople, marketers, business owners, etc have when it comes to negotiating (whether selling via a call, or a landing page, email, webinar, etc)

In fact, most business owners have never thought of this “weakness” and don’t even realize when they are demonstrating it.

But prospects know.

They may not be able to put it into words, but prospects feel uneasy when you start demonstrating this “weakness”. It is sort of an energy thing. You just push them away.

What weakness am I talking about?

Neediness.

In the jungle, the predators take advantage of the vulnerable, the distressed, the needy. It’s the same way in business and negotiations – the needy business owner almost always gets the worst end of the deal.

If you’re wondering if you have fallen for this marketing sin, here are a few symptoms:

(1) You have a high refund rate,

(2) You have a large number of one-time buyers, but very few repeat buyers

(3) No matter how hard you sell, the number of customers is not commensurate with the effort.

If you have one or more of these, then you may be practising needy marketing.

Anyway, here’s why I tell you this:

One reason why our email marketing strategy at IKON Media works extremely well is that by its very essence, it is anti-needy.

We are not trying to force-feed a sales message down your throat.

In fact, with our methodology, we don’t try to sell people; we instead invite their customers to buy (big difference).

And it’s because of this philosophy that we generated over 200 NEW customers in the first month of working with a client.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola