If you’ve dabbled with online marketing before, you must have heard that you should be tracking numbers with marketing. 

That you must know your optin rate, close rate, open rate, click rate, and every other rate there is out there.

I understand why they say it, but many times, the data is read inaccurately. 

For example: 

Let’s say you sent out an email, and eventually had 1% of people buy from that single email. 

But at the same time, you had sent 15 other emails to the same list of people over the course of the month. 

You had shown up consistently on instagram and even hosted a free webinar at some point previously. 

So was it that 1 email that converted 1% of people into buyers … or was it the 15 previous emails? 

Or the instagram posts that made them trust you? 

The answer is we will never truly know. 

It is often hard to track exactly what message or channel brought a particular customer. 

That is why I think it is unwise to be a slave to the number. 

Yes, you want to track them and ensure they are moving in the right direction. 

But thinking a specific subject line was responsible for 5% more sales is totally skewed.

You need to treat marketing from a holistic point of view. 

Everything works together to bring you customers. 

You can’t just isolate a single part and think it is responsible for the sale. 

Speaking of sales, 

If you are a health & wellness business owner and you are looking to make more sales, get more clients and book more appointments, then check out my free book:

“Client Surge”. 

It shows you how to approach marketing from a holistic angle and how to market in a way customers enjoy and love to buy from. 

If you are interested: https://ikonmedia.net/

Fola.