What?
No, not that kind of size.
I’m talking about the length of your marketing copy.
The “ideal copy length” has been a debate since the dawn of the marketing era. People have argued “long copy vs short copy” for gazillions of years and they’ll continue to argue for a quantillium more.
Some people swear by long copy. They believe it is the 8th wonder of the world and no copy can be too long for the right prospect.
Others believe time is munny. “Nobody’s got time to read alladat”, they say. They believe the shorter the better.
Me?
I take the approach of Video Journalist and YouTuber, Cleo Abram.
During an interview she was asked whether she ever considers intentionally elongating or shortening a video for YouTube.
And she said videos should be the length they deserve.
And that my good ol’ palsky is my approach to copy – email, landing page, etc.
Your copy should be as long as it needs to and no more.
Sometimes that is 10 words, sometimes it is 10 pages.
But it should never be longer or shorter than it needs to be.
What you should worry more about is the content of the copy itself, not the length. Think of it like a conversation with your wife. Do you go into a convo saying “I need to ensure this conversation is 2 minutes long or else she’ll tune out?”
Obviously not.
You just talk until you’re done talking. That’s the approach.
Of course, you don’t want to waste anyone’s time. Trim the fat, get to the point.
But don’t cut down a 10-pager to a 2-pager, and don’t elongate 5-words into 500-words.
This goes for all types of copy, including email.
Speaking of email, I’m still taking consultation calls for business owners who use email marketing in their business and want to improve the results they are getting, but don’t want to hire an agency to do it for them.
For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/
When you get there, you have the option to join my email list.
If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.
If you’re interested, use the link above.
Fola
