Before you behead me, hear me out.
I didn’t say content is not important.
I said it is overrated
And to illustrate that, I’m going to tell you a story:
“Cards Against Humanity” is a company that creates card games.
And on Black Friday in 2014, they removed all their card games from their site and sold only one thing:
“Bullshit”.
I mean, literal cow dung.
And guess what?
They sold 30,000 boxes in less than 2 hours!
30,000 people whipped out their credit cards and happily paid for boxes of cow dung!
So let me ask you:
What “content” did they give out?
What “value” did they sell?
None.
Nada.
Nothing.
Which begs the question:
Why do healthprenuers struggle to sell legitimate life-changing offers,
when another company can sell 30,000 boxes of bullshit?
The answer?
Image.
Brand.
Perception.
Entertainment.
And a host of other factors that are more important than “content” or “value” in today’s market.
It’s too much to get into in a single post …
But if you’re tired of constantly teaching and giving away your best stuff, only for people to ignore you when it is time for them to buy, then book a free marketing consultation with me
Over the call, my goal is to look at your business, see any potential mistakes you might have been making and show you ways to make more sales.
Interested?
https://ikonmedia.net/free-2024-strategy-session/
Fola.
