Blog – Page 3 – Ikon Media

How to increase membership retention with email.

Subscription (whether a membership, mastermind, newsletter, SAAS, etc) is a beautiful business. While I don’t actively have one now, I will most likely launch one before the end of the year and I truly believe every business own

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5 Jun

Sales secret from a convicted felon.

A few years ago, I read a true story about a manager who was hiring for 2 open positions in his company. He had conducted several interviews and already had 3 promising candidates. Then came the 6th interviewee. He looked rather o

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5 Jun

How to shortcut your success in business and life.

One of my goals recently has been to grow my own list. And for good reason – I am pretty darn good at writing emails, but it is sort of a shame only a small number of people get to read these emails. And with email, size actuall

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5 Jun

How to sexify your boring emails.

Let’s play a game. I’ll show you 3 boring email ideas (not necessarily subject lines, but the main idea of the email), then their sexified version, and you’ll tell me what you notice. Deal? Here you go: Example #1: Boring:&n

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4 Jun

Sales secret from a convicted felon.

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4 Jun

How to increase membership retention with email.

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4 Jun

Launching a new offer? No testimonials? Do this.

A while back, I got an email from a subscriber who had gone through the first version of Email FastTrack! (which had only 7 templates) saying that she couldn’t use some of the templates in the book. I was surprised, so

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4 Jun

I don’t know what to write in an email

Whenever I talk to business owners about writing daily emails, the biggest objection I get is: “I don’t know what to write” Or at least some variation of that. In my experience, most business owners struggle to come up with

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4 Jun

The “reality TV” tactic for writing addictive emails

Regardless of what you think about reality TV shows like Big Brother, The Real Housewives, Survivor, etc … you’ve got to admit they get viewership and they make money. According to my good ol’ pal, Mr Google, the “Real Hou

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4 Jun

How to legally steal free endorsement from celebrities.

In 2020, Shaquille O’Neal partnered with pizza chain Papa John’s to create a speciality pizza called: “The Shaq-a-Roni pizza” On one hand, that is a brilliant pun. On the other hand, that partnership was so successful that

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3 Jun

This question gets on my nerves.

Here the comes the age old question: “What is the ideal length of an email” I’m pretty sure some variation of this question has been asked since the Homo Erectus were marching around with clubs and spears made of stones and

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3 Jun

I had a great day … did you?

Today was one of the best days I’ve had in a while. Not because it was extremely productive. Quite the opposite actually. I pretty much took the day off to hang out with old friends and it was very very fulfilling. We spoke abou

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3 Jun

Why I have no social media links on my website.

Currently, IKON Media website has no social media links at all. No LinkedIn, Fakebook, Hinstaglam, TweetHer, … nothing! Why? In my way of thinking, the main goal of a website (for a small business owner) is to build your list. Y

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3 Jun

12 rules for creating a highly profitable email newsletter.

Sometime last year, I wrote an article for the New York Times about my approach to email marketing. It was called, “12 Iron-Clad Rules For Creating A Highly Profitable Email Newsletter” Unfortunately for them, it was reje

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4 Apr

Marketing lessons from an empty restaurant.

Like most great people, I am someone who is obsessed with speed (of course, it is not pride at all to indirectly call yourself “great” *ahem*). As a result, I don’t like to waste time cooking, and I definitely don’t waste

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4 Apr

Sales secret from a high-ego NY lawyer

One of my favourite shows is Suits. If you’ve never watched it, the show is basically about the day-to-day operations of a New York law firm, how their employees go about winning cases, the internal politics and the struggle for

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2 Apr

EP 14- How to optimize your website for sales/leads.

There are common website mistakes that, if corrected, can build trust, increase sales, and leave a lasting impact on visitors. Today, we’re diving into optimizing your website for better conversions. Your homepage should functio

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28 Mar

The advantage of a hellish week

This month last year, I had to work on an impromptu project for an exhibition. This was an engineering project that was meant to be exhibited at a conference, and I was only given about 9 days’ notice. In short, it was a hellish

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28 Mar

Ghost of the innocent sale.

A while back I read an article called: “Ghost Of The Innocent Man” It was a story of a man who was locked up for allegedly segzually assaulting a woman, only to be found innocent after 27 years. His case is not unique, of cour

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26 Mar

EP 13- Innocent email marketing mistakes business owners make.

Email marketing is one of the most effective ways to grow a business. It doesn’t require video production, a social media presence, or extensive resources — just the ability to write compelling emails. When done correctly,

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24 Mar

How Trump can help you make more sales

If you’ve ever worried that your emails are not interesting enough … maybe you suffer from the infamous “graymail” … or maybe you think your writing is just plain terrible … Then you can use the “Trump

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Marketing Unfiltered.

Explore our thoughts below...

How to increase membership retention with email.

Sales secret from a convicted felon.

How to shortcut your success in business and life.

How to sexify your boring emails.

Sales secret from a convicted felon.

How to increase membership retention with email.

Launching a new offer? No testimonials? Do this.

I don’t know what to write in an email

The “reality TV” tactic for writing addictive emails

How to legally steal free endorsement from celebrities.

This question gets on my nerves.

I had a great day … did you?

Why I have no social media links on my website.

12 rules for creating a highly profitable email newsletter.

Marketing lessons from an empty restaurant.

Sales secret from a high-ego NY lawyer

EP 14- How to optimize your website for sales/leads.

The advantage of a hellish week

Ghost of the innocent sale.

EP 13- Innocent email marketing mistakes business owners make.

How Trump can help you make more sales

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