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Marketing Unfiltered.

 At IKON Media, we are always thinking, scheming, plotting and planning marketing. Sometimes, we write them here (and usually, we don’t do much editing – just a pure dump of our thoughts).

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Explore our thoughts below...

One thing I noticed quite early in my business journey is how the natural tendency of life is chaos, anarchy and turbulence. Nothing good happens unless WE make it happen. You know how toddlers try creative ways to kill themselves

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One idea gu-gurus try to push is the idea of “know, like, trust”. And in my opinion, that’s just a load of crap. Of course, people have to know you (you can’t buy from who you don’t know) Trust is definitely a must. Nobo

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Ramit Sethi, author of the book “I Will Teach You to Be Rich”, has a philosophy he calls $3 questions vs $30,000 questions. Basically, he believes most people fuss over the $3 questions (e.g. arguing whether or not to buy a

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Not in life generally, but in most marketing. For example: I am currently rounding up a direct mail campaign we want to run, and the whole “design style” of the campaign is simple, “ugly”, typewriter style. And from my exp

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Earlier this morning, I was working on a direct mail campaign that we plan to test in a few weeks, and it just occurred to me how amazing life really is. I mean, I’m doing work I enjoy, I have absolute time freedom, working with

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People say “comparison is the thief of joy”, but I’ve never quite agreed with that. Like any tool, comparison can bring both good and bad, it just depends on how you wield it. If you are a student of business, you would see

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Whenever I see content like: “Would AI take our jobs?” “Would AI replace copywriters?” “Would AI put marketers out of business?” The cold, dark compartment of my heart wants to whack some sense into these people … Bu

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Yesterday, I had to do something I had never done before … I had to shoot a short film for my engineering business. And oh boy, was I like a fish out of water. For one, I grossly underestimated how long it would take. I thought

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