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Marketing Unfiltered.

 At IKON Media, we are always thinking, scheming, plotting and planning marketing. Sometimes, we write them here (and usually, we don’t do much editing – just a pure dump of our thoughts).

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Explore our thoughts below...

The bad side of running 2 businesses that are in the “zero to one” stage (like I am doing), is that you have split focus. Tbh, it’s not very wise and I won’t advise you to do it. It’s better to concentrate all your atten

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I learnt a new word recently: Apophenia. It’s the human tendency to see patterns where none exist. Apophenia is one of the many reasons why people are addicted to gambling. They begin to see patterns that are not there and belie

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One of my favourite activities to do while I am less busy is to listen to a podcast. On one hand, I love it because it gives you an opportunity to download useful information into your brain (anywhere, any time) instead of doom sc

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There’s a lot we can say about greatness, but ultimately, I believe that being great is the goal (or at least, should be the goal). But what exactly is greatness? Truthfully, Idk. No one knows. Only you can define it for yoursel

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A couple of years back, a news story came out about how a Belgian man committed suicide partly due to AI’s fault. Here’s what happened: The said man was in his thirties, had two young children and worked as a health researcher

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What? No, not that kind of size.  I’m talking about the length of your marketing copy. The “ideal copy length” has been a debate since the dawn of the marketing era. People have argued “long copy vs short copy

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One thing that bugs me a lot is when I read a book and the author uses 5 pages to mansplain what could have been said in a single page.  One on the hand, it really gets on my nerves … but on the other hand, I totally unders

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Several months ago, I got asked a variation of this question: “It currently takes me a while to write my emails. How do I write emails faster?” And my first thought was: “Does it really matter how long it takes you to write

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Back in 1995, Steve Jobs was being interviewed and the interviewer asked him what he thought about Microsoft. If you know anything about technology history you’ll know that Steve and Bill Gates were not the biggest fans of thems

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rom quite an early age, I had a music tutor, so I learnt to play several instruments while I was young. And while I didn’t eventually become a professional musician or anything, that experience made me aware of a phenomenon that

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