Not in life generally, but in most marketing.

For example:

I am currently rounding up a direct mail campaign we want to run, and the whole “design style” of the campaign is simple, “ugly”, typewriter style.

And from my experience, and the experience of those way smarter than me (Euguene Schwartz, for instance), the uglier you can make your promotion, the more likely you’ll get attention, hold attention and make sales.

Now, only time will tell how well my direct mail campaign will work, but if everything goes well, I think the style will only elevate the result.

But when I say ugly, I don’t mean eye-blinding, incomprehensible layout that looks like it was designed by a drunk.

Instead, I mean unorthodox design – something that catches the eye … that forces your brain to notice.

This is one reason I like plain-text email. In the world of fancy, highly designed emails, it stands out.

And playing around with the font, too, might get you some good results (admittedly, I’ve never tried this myself).

But more than just appearance, there are other ways to make your email stand out, get attention and make people more likely to read. Everything from how your CTA looks, the type of lingo you use in email, the overall structure of your email and so on.

All of these and more are what we help our clients with at IKON Media.

If you have an email list and you’d love to get more sales and conversions from your list, then let’s have a conversation.

Over the call, we’ll discuss your existing email marketing strategy, look for ways to improve it and see if we can potentially work together in the long term.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

When you get there, you have the option to join my email list.

If you join, you will get my free book that shows you how to multiply the amount of revenue you make in your business using your email list.

If you’re interested, use the link above.

Fola