One of my favourite activities to do while I am less busy is to listen to a podcast.

On one hand, I love it because it gives you an opportunity to download useful information into your brain (anywhere, any time) instead of doom scrolling and butchering your attention span.

But on the other hand, I love it because I get to listen to episodes over … and over … and over again.

And you would be surprised at just how much you don’t hear on the 1st, 2nd or 3rd listen. Many times, the ideas that can change the trajectory of your business or life come from the 5th or 6th listen of the same episode.

Anyhoo, one of my favourite podcasts to listen to is “Founders” by David Senra.

He talks about past successful founders of successful companies (Walmart, Sony, Walmart, Estee Lauder, etc) and he draws out lessons we can use in our own business.

While listening to the Sony episode a while back, David mentioned this phrase he heard from a friend:

Avoid boring people.

And I couldn’t help but see how that applies directly to email.

If I could give only ONE advice for writing high-converting, munny-producing, relationship-building, email marketing, it would be to simply not be boring.

It is similar to what the movie director, Frank Capra, said:

“There are no rules in filmmaking. Only sins. And the cardinal sin is dullness.”

And I would say that is the cardinal sin of writing emails too – dullness

Dullness is being boring.

Dullness means nobody cares.

Dullness means you are not memorable.

To wrap this up, I’ll relay this quote I once read in a book that I found very intriguiing:

“If the people around you will not hear you, fall down before them and beg their forgiveness; for in truth you are to blame for their not wanting to hear you.”

And that my palsky is the truth.

Which brings me to the point:

There is a way to write emails that makes people willing to hear … eager to read … and happy to buy.

For more articles like this on marketing, sales and copywriting, check out my website: https://ikonmedia.net/

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Fola