A few weeks ago, I had a consultation call with a business owner and we discussed everything from her offer to her landing page … email sequence and everything in between.

She wanted us to work together on a project and just needed to put some things in place first.

Fast forward 2 weeks after our conversation and her business bank account got hacked.

Just like that … all their revenue … into thin air.

Like smoke in the wind.

She struggled to recover it, but it was long gone. And if the case was any worse, the business might have gone bankrupt. Thankfully, they were still able to keep the lights on.

Here’s why I tell this story:

This is an unfortunate incident but it can happen to anyone.

You might be thinking “It can never happen to me”, but I’m pretty sure she never thought she would be the victim of such.

If something like this happens, how do you rapidly generate munny to keep the lights on, pay the rent and make your payroll?

Simple: Do a promotion to your list.

Create a solid offer and send several emails selling that — and within a short time, you will get enough income to keep things afloat until you resolve the bigger issues you are facing.

What?

You don’t yet have a list?

Have you been living under a rock?

I have been preaching this for so long now. Everything you do should be geared towards building a list (ideally an email list, but if you’re savvy enough … a direct mail list too).

Your email list can be the difference between bankruptcy and a thriving business.

You just never know.

Start building it now and start sending emails regularly.

If this email gets you to become serious about building and writing to your list, then I have done my job.

For more marketing/copywriting tips like this, join my email list. I send useful & interesting emails every day talking about marketing and copywriting. 

In addition, when you join my list, I give you my free book called “Your Email List Is Your Wife”. It shows you how to get maximum sales, response and profit from your email list.

If you’re interested: https://ikonmedia.net

As Gary Halbert once said:

“When it comes to preparing for a disaster, it is better to be months early than a second too late” (paraphrased)

Start building your list today.

An article is enough for the wise.

Fola.