When it comes to email marketing, I am a big fan of sending frequent emails.
And by that, I mean sending emails every day.
To some people, that is excessive, but the pros outweigh the cons.
And I believe it can also help you build a very fat business.
And here’s why:
Imagine you have a neighbour who sells and buys homes.
He is a happy chap who loves his work and is a joy to be around.
He doesn’t come to your door to sell you stuff but every time you meet up, he is energetic, happy and vibrant …
Always telling you a new “adventure” story about his work.
Overall, he’s just fun to be around.
And you see him every day, for weeks and months with this same energy
Let’s say for some reason, you decide to relocate and want to sell your home.
Who are you more likely to hire:
Your friendly neighbour who sells home for a living …
Or some ad on the internet from a guy you don’t know?
Of course your neighbour.
Such is the power of “Friendly Familiarity”.
This term was invented by a very old advertising legend, Leo Burnett.
But it simply means many times people buy just because they are familiar with you and not necessarily because your marketing is great.
Which is good news for the average business owner.
If you are able to reach your audience, build a relationship and sell to them (all at the same time) in a non-pushy, non-confrontational manner, day after day…
They are more likely to buy from you.
And that is why I love sending emails every day.
It allows you to “hang out” with your subscribers frequently
And is way more effective at building relationships and selling than social media (for a lot of reasons I can’t go into here)
If you do it right, you won’t come across as salesy or spammy but instead be like the friendly neighbour at the corner.
And when compared to others who are sending boring, bland emails once a week or once a month.
The odds are in your favour.
If you are struggling to reach your sales goals … or maybe you have hit a certain revenue ceiling and you need some help with what to do next, then I would love to chat.
Over the call, we would look at your revenue goals and your current strategy, and I would let you know my opinion on your strategy and what I would change or double down on.
I may or may not be able to help you (nobody can help everyone), but if all you get is one simple tip, it may very well change the trajectory of your business this year.
All for the price of a few minutes of your time.
If you’re interested: https://ikonmedia.net/free-2024-strategy-session/
Fola.
